Media Excellence & AdTech Strategy Lead

Dis-Chem; Midrand; On-site; ZAR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Market related salary

Medical aid

Provident fund

Staff account

Job summary

Dis-Chem Pharmacies seeks a Head of Media Excellence to drive end-to-end media and AdTech strategy from its Head Office. You will oversee centralized media planning, buying, and technology enablement to unlock economies of scale and deliver measurable ROI across paid channels.

You will lead governance, partnerships, and data-driven marketing execution while aligning media objectives with GTM and Brand & Strategy teams. A strong track record in media efficiency is essential.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or Communications.
• 8+ years in ATL, digital, retail media, media planning/buying, AdTech, or integrated media leadership roles.
• 3–5 years in a leadership or people management role.
• Proven success in improving media efficiency and delivering ROI.

Responsibilities

• Align media strategy and planning to integrated go-to-market plans defined by GTM and Brand & Strategy teams.
• Define media buying guidelines/guardrails.
• Lead annual media planning across digital, traditional, and in-store channels.
• Identify and implement consolidation opportunities to capture economies of scale in buying and execution.
• Oversee AdTech roadmap and platform integrations.
• Drive automation of media planning, activation, and performance tracking.
• Ensure data accuracy, tagging, and end-to-end attribution across channels.
• Partner with Digital, IT, and Analytics teams to connect AdTech with MarTech and CRM.
• Oversee media buying operations with transparency and cost-efficiency.
• Lead rate negotiations and supplier management.
• Collaborate with Brand & Marketing Strategy to align media with objectives.
• Build strategic agency relationships and cross-team collaboration.
• Provide campaign measurement insights to inform optimization and investment.

Skills

Leadership

Media strategy

ROI optimization

Vendor management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, Analytics, Communications or related honours/postgraduate

Tools

AdTech platforms

Job description

Dis-Chem Pharmacies seeks a Head of Media Excellence to drive end-to-end media and AdTech strategy from its Head Office. You will oversee centralized media planning, buying, and technology enablement to unlock economies of scale and deliver measurable ROI across paid channels.

You will lead governance, partnerships, and data-driven marketing execution while aligning media objectives with GTM and Brand & Strategy teams. A strong track record in media efficiency is essential.