Brand & Positioning Leader for Inclusive Banking

Postbank (SOC) Ltd; Pretoria; On-site; ZAR 900,000 - 1,300,000; Full time

Job summary

Postbank (SOC) Ltd. is seeking a senior brand leader to own the end-to-end brand management value chain from insight through strategy execution to performance measurement.

The role focuses on building trust, differentiation and loyalty among diverse customers, including underserved South African communities, while aligning with regulatory requirements. The successful candidate will translate brand direction into inclusive positioning and messaging, collaborate with cross-functional teams, and

Qualifications

• Bachelor's degree in marketing, communications, brand management or related field (NQF Level 7).
• 5-7 years end-to-end brand management experience, incl. 3+ years in financial services or mass-market environment.
• Proven experience in developing and implementing brand strategies, brand guidelines, integrated campaigns and reputation management initiatives.
• Experience in budget management, stakeholder engagement and presenting to senior management would be advantageous.
• Postgraduate diploma or certification in Branding, Brand Strategy or Digital Marketing would be advantageous.

Responsibilities

• Develop and maintain Postbank's brand strategy, positioning, identity and brand guidelines.
• Conduct brand research and customer insights analysis to inform brand decisions and identify opportunities for improvement.
• Plan, coordinate and implement brand campaigns and initiatives across relevant marketing channels.
• Drive always-on brand visibility through consistent brand presence and messaging across customer touchpoints and marketing channels.
• Monitor brand performance, market positioning and reputation, and recommend corrective actions where required.

Job description

Postbank (SOC) Ltd. is seeking a senior brand leader to own the end-to-end brand management value chain from insight through strategy execution to performance measurement.

The role focuses on building trust, differentiation and loyalty among diverse customers, including underserved South African communities, while aligning with regulatory requirements. The successful candidate will translate brand direction into inclusive positioning and messaging, collaborate with cross-functional teams, and