Brand Manager (Retail- Fashion)

Sabenza IT & Recruitment; Durban; On-site; ZAR 500,000 - 800,000; Full time

Job summary

Sabenza IT & Recruitment in Durban, South Africa, seeks a creative and commercially minded Brand Manager to lead strategic marketing initiatives that strengthen the brand, boost customer engagement, and drive business growth.

You will develop integrated campaigns across digital, print, and in-store channels, manage calendars and budgets, collaborate with senior leaders, merchandising, and e-commerce teams, and monitor performance to identify opportunities.

Qualifications

• Relevant tertiary qualification in Marketing, Brand Management, Communications, or a related field.
• Digital marketing or brand strategy certifications will be advantageous.

Responsibilities

• Develop and execute integrated multi-channel marketing strategies to support business and brand objectives.
• Plan and manage annual and seasonal marketing calendars and campaigns.
• Lead the planning and execution of brand campaigns, activations, collaborations, and special projects.
• Conduct and interpret consumer research to strengthen brand positioning and customer engagement.
• Collaborate with internal stakeholders including senior leadership, merchandising, creative, production, visual merchandising, and e-commerce teams.
• Prepare clear campaign briefs and oversee execution from concept through to completion.
• Build and maintain relationships with marketing agencies, suppliers, and external partners.
• Negotiate supplier pricing and manage marketing-related procurement.
• Develop and manage marketing budgets, ensuring cost-effective campaign delivery.
• Coordinate print and in-store marketing initiatives, ensuring consistent brand execution across all retail locations.
• Partner with Visual Merchandising teams to enhance the customer experience through effective in-store marketing.
• Monitor campaign performance and prepare reports with insights and recommendations.
• Stay informed of emerging marketing trends, digital platforms, and consumer behaviour to identify new opportunities.

Skills

Brand management

Marketing coordination

Digital marketing

Campaign planning

Stakeholder collaboration

Budget management

Education

Relevant tertiary qualification in Marketing/Brand Management/Communications

Job description

Durban, South Africa | Posted on 15/07/2026

We are seeking a creative and commercially minded BrandManager to lead strategic marketing initiatives that strengthen brandpresence, enhance customer engagement, and drive business growth. This role isresponsible for developing and executing integrated marketing campaigns acrossdigital, print, and in-store channels while ensuring alignment with productstrategy and overall business objectives.

Key Responsibilities

• Develop and execute integrated multi-channelmarketing strategies to support business and brand objectives.
• Plan and manage annual and seasonal marketingcalendars and campaigns.
• Lead the planning and execution of brandcampaigns, activations, collaborations, and special projects.
• Conduct and interpret consumer research tostrengthen brand positioning and customer engagement.
• Collaborate with internal stakeholders includingsenior leadership, merchandising, creative, production, visual merchandising,and e-commerce teams.
• Prepare clear campaign briefs and overseeexecution from concept through to completion.
• Build and maintain relationships with marketingagencies, suppliers, and external partners.
• Negotiate supplier pricing and managemarketing-related procurement.
• Develop and manage marketing budgets, ensuringcost-effective campaign delivery.
• Coordinate print and in-store marketinginitiatives, ensuring consistent brand execution across all retail locations.
• Partner with Visual Merchandising teams toenhance the customer experience through effective in-store marketing.
• Monitor campaign performance and prepare reportswith insights and recommendations.
• Stay informed of emerging marketing trends,digital platforms, and consumer behaviour to identify new opportunities.

Requirements

Qualifications

• Relevant tertiary qualification in Marketing,Brand Management, Communications, or a related field.
• Digital marketing or brand strategycertifications will be advantageous.

Experience

• 3–5 years' experience in brand management,marketing coordination, or integrated marketing.
• Proven experience supporting or managingmulti-channel marketing campaigns across digital, print, and in-storeenvironments.
• Retail marketing experience is essential.
• Experience working with marketing agencies,suppliers, and cross-functional teams.
• Experience coordinating marketing calendars andseasonal campaign rollouts.
• Exposure to campaign planning, execution,reporting, and performance analysis.
• Understanding of retail visual merchandising andin-store marketing execution.