Brand Manager - New Product Development

Placements24; Johannesburg; Hybrid; ZAR 900.000 - 1.200.000; Vollzeit

Benefits dieser Stelle

Competitive salary+bonus potential

Comprehensive health, dental, and view

Hybrid work model

Retirement savings plan

Career growth opportunities

Zusammenfassung

Placements24 is seeking an innovative Brand Manager focused on New Product Development (NPD) for a dynamic FMCG team in the Randburg area. This hybrid role blends remote strategy sessions with in-office collaboration to bring breakthrough products to consumers in Johannesburg and beyond.

You will identify market opportunities, lead the NPD process from concept to launch, and work cross-functionally with R&D, operations, sales, and marketing.

Qualifikationen

• Bachelor's degree in Marketing, Business, or related field.
• MBA is preferred for advanced leadership.
• Strong understanding of consumer insights and market dynamics.

Aufgaben

• Identify market opportunities and consumer needs for new FMCG product development.
• Lead the NPD process from concept generation through to commercial launch, managing timelines and budgets.
• Conduct market research, competitive analysis, and consumer testing to validate product concepts.
• Develop compelling product positioning, branding, and launch strategies.
• Collaborate with R&D, operations, sales, and marketing teams to ensure successful product development and launch.
• Monitor post-launch performance and iterate on strategies as needed.

Kenntnisse

Brand management

New Product Development

Market research

Project management

Ausbildung

Bachelor's degree in Marketing/Business

MBA (preferred)

Jobbeschreibung

About the Role

Our client is seeking an innovative Brand Manager with a focus on New Product Development (NPD) to join their dynamic FMCG team. This role is crucial for identifying market gaps, conceptualizing new products, and driving them from idea to launch. You will work closely with research and development, consumer insights, and marketing teams to bring groundbreaking products to consumers in the Randburg area and beyond. This hybrid position allows for flexible collaboration between remote strategy sessions and in-office teamwork.

Key Responsibilities

• Identify market opportunities and consumer needs for new FMCG product development.
• Lead the NPD process from concept generation through to commercial launch, managing timelines and budgets.
• Conduct market research, competitive analysis, and consumer testing to validate product concepts.
• Develop compelling product positioning, branding, and launch strategies.
• Collaborate with R&D, operations, sales, and marketing teams to ensure successful product development and launch.
• Monitor post-launch performance and iterate on strategies as needed.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of brand management experience, with a significant focus on new product development within the FMCG sector.
• Proven success in launching new products to market.
• Strong understanding of consumer insights, market dynamics, and product development processes.
• Excellent project management, analytical, and communication skills.
• Ability to thrive in a hybrid work environment, fostering collaboration across teams.

Benefits

• Competitive salary and bonus potential.
• Comprehensive health, dental, and vision benefits.
• Opportunities for career growth and development in NPD.
• Hybrid work model offering flexibility and essential team interaction.
• Retirement savings plan.
• Access to innovation resources and training.