Brand Manager - Digital Focus

Placements24; Randburg; Hybrid; ZAR 540,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Performance bonus

Hybrid work

Healthcare

Retirement benefits

Career development

Randburg office

Job summary

Placements24 is seeking a results-driven Brand Manager with a strong digital focus to join our Randburg team. You will develop and execute brand strategies that boost presence, engage consumers, and support business objectives across digital touchpoints.

You will lead campaigns across social media, email, and paid channels, collaborate with marketing, sales, and product teams, and monitor performance to optimize impact.

Qualifications

• Proven experience as a Brand Manager with digital marketing focus.
• Track record in integrated brand campaigns.
• Strong knowledge of digital channels including SEO, SEM, social media.
• Excellent analytical and project management skills.
• Bachelor's degree in Marketing or related field.

Responsibilities

• Develop and implement brand strategies with emphasis on digital channels.
• Create engaging digital campaigns across social media, email, and paid media.
• Manage online brand presence and ensure consistent messaging across platforms.
• Analyze market trends and campaign performance to optimize strategies.
• Collaborate with marketing, sales, product teams and external agencies.
• Monitor brand reputation and online community interactions.

Skills

Brand management

Digital marketing

SEO/SEM

Social media

Content marketing

Campaign management

Analytics

Strategic thinking

Project management

Communication

Education

Bachelor's degree in Marketing or Business Administration

Job description

About the Role

Our client is seeking a results-oriented and creative Brand Manager with a strong focus on digital marketing to join their team in Randburg . You will be responsible for developing and executing brand strategies that enhance market presence, drive consumer engagement, and achieve business objectives across all digital touchpoints. This role requires a strategic thinker with a proven track record in brand management, digital advertising, social media, and content creation. You will lead initiatives to build brand equity and foster strong customer relationships in the evolving digital landscape.

Key Responsibilities

• Develop and implement comprehensive brand strategies, with a strong emphasis on digital channels.
• Oversee the creation of engaging digital marketing campaigns, including social media, email, and paid advertising.
• Manage the brand's online presence, ensuring consistent messaging and visual identity across all platforms.
• Analyze market trends, consumer insights, and campaign performance to identify opportunities and optimize strategies.
• Collaborate with internal teams (marketing, sales, product) and external agencies to execute brand initiatives.
• Monitor brand reputation and manage online community interactions.

Requirements

• Proven experience as a Brand Manager or in a similar marketing role, with significant digital marketing experience.
• Demonstrated success in developing and executing integrated brand campaigns.
• Strong understanding of digital marketing channels, including SEO, SEM, social media, and content marketing.
• Excellent analytical, strategic thinking, and project management skills.
• Strong communication, presentation, and interpersonal skills.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits

• Competitive salary and performance-driven bonus structure.
• Hybrid work arrangement offering flexibility.
• Comprehensive healthcare and retirement benefits package.
• Opportunities for career advancement and professional development.
• A dynamic and collaborative work environment in our Randburg office.