Brand Manager - Digital Campaigns

Placements24; Benoni; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Placements24 in Benoni seeks a Brand Manager to drive digital marketing and brand presence. You will develop and implement strategic brand initiatives, oversee asset creation, and ensure consistent messaging across channels.

The role requires strong collaboration with marketing, sales, and product teams to grow brand equity and customer engagement in a competitive market.

Qualifications

• Experience in developing and executing brand strategies.
• Strong understanding of digital channels and campaigns.
• Excellent communication and collaboration with cross-functional teams.

Responsibilities

• Develop and implement brand strategies aligned with business objectives for digital campaigns.
• Oversee creation of brand assets, marketing collateral, and digital content for consistency.
• Conduct market research and competitive analysis to identify positioning opportunities.
• Manage social media presence, online advertising, and other digital channels.
• Collaborate with marketing to plan and execute integrated campaigns across platforms.
• Monitor brand performance and adapt strategies to maintain relevance and equity.

Skills

Brand strategy

Digital marketing

Social media management

Strategic thinking

Project management

Stakeholder influence

Job description

About the Role

Our client is seeking a creative and strategic Brand Manager to oversee their digital marketing efforts and brand presence in Benoni. This role is responsible for developing and executing compelling brand strategies that enhance market recognition and drive customer engagement through digital channels. You will collaborate with cross-functional teams, including marketing, sales, and product development, to ensure consistent brand messaging and effective campaign execution. This is an excellent opportunity for a visionary marketer to build and nurture a strong brand identity in a dynamic market.

Key Responsibilities

• Develop and implement comprehensive brand strategies aligned with business objectives for digital campaigns.
• Oversee the creation of brand assets, marketing collateral, and digital content to ensure consistency and impact.
• Conduct market research and competitive analysis to identify brand positioning opportunities and threats.
• Manage social media presence, online advertising, and other digital channels to amplify brand messaging.
• Collaborate with the marketing team to plan and execute integrated campaigns across various platforms.
• Monitor brand performance, gather customer feedback, and adapt strategies to maintain brand relevance and equity.

Requirements

• Proven experience as a Brand Manager or in a similar marketing role with a strong focus on digital initiatives.
• Demonstrated success in developing and executing brand strategies that have driven market growth and engagement.
• Excellent understanding of digital marketing channels, including social media, content marketing, and online advertising.
• Strong strategic thinking, analytical, and project management skills.
• Exceptional communication and interpersonal skills, with the ability to influence stakeholders.
• A keen eye for design and a passion for building strong, memorable brands.

Benefits

• Competitive salary and performance-driven incentives.
• Opportunities for professional growth and career development.
• Work in a vibrant team environment within the heart of Benoni.
• Comprehensive health and retirement benefits.
• Chance to shape and elevate a recognized brand in the digital space.