Brand Manager - Digital & eCommerce Growth

Fouche & Co Recruitment; Pinetown; On-site; ZAR 474,000 - 642,000; Full time

Job summary

Fouche & Co Recruitment client in KwaZulu-Natal is seeking a Brand Manager to grow the brand across digital, eCommerce, and offline channels. This is a full-time, office-based role reporting to the Marketing & Brand Strategy Manager.

You will balance strategic vision with execution, drive market growth, and boost consumer engagement, collaborating with external agencies and brand partners. The role involves input to NPD, budgeting, and ensuring brand consistency across touchpoints.

Qualifications

• 5–8 years of Brand Management experience with digital media responsibility.
• 2–3 years of solid FMCG/CPG experience.
• Strong ability to analyse sales and market data.
• Nice-to-have: experience with eCommerce strategies, launching and managing new products (NPD), regulatory understanding, and using AI tools.

Responsibilities

• Oversee Digital Media & eCommerce activities with external agencies and drive D2C growth.
• Manage the corporate website, online store, promotional gifting, and loyalty programmes.
• Coordinate PR packs, giveaways, trade packs and partner with third parties for events/activations.
• Track marketing activity effectiveness, monitor market trends, and deliver competitor reviews.
• Contribute to new product development (NPD), brand strategy, and annual budget planning.
• Build and maintain partnerships with external agencies and brand partners.

Skills

Brand management

Digital media management

Data analysis

FMCG industry experience

eCommerce strategy

NPD

Regulatory understanding

AI tools

Job description

Fouche & Co Recruitment client in KwaZulu-Natal is seeking a Brand Manager to grow the brand across digital, eCommerce, and offline channels. This is a full-time, office-based role reporting to the Marketing & Brand Strategy Manager.

You will balance strategic vision with execution, drive market growth, and boost consumer engagement, collaborating with external agencies and brand partners. The role involves input to NPD, budgeting, and ensuring brand consistency across touchpoints.