Digital Marketing Executive - FMCG

Placements24; Benoni; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Hybrid work arrangements

Health, dental, and vision insurance

Performance-based bonuses

Professional development opportunities

Job summary

Placements24 is seeking a Digital Marketing Executive in Benoni to drive brand presence and consumer engagement for FMCG products. You will develop campaigns across social media, SEO/SEM, content creation, and analytics to deliver measurable results.

The role requires at least 3 years in digital marketing, proficiency with GA/Ads, and a degree in marketing or communications. A hybrid work setup and ongoing professional development are offered.

Qualifications

• Minimum of 3 years of experience in digital marketing.
• Experience in FMCG sector preferred.
• Proficiency with GA, Google Ads, social platforms, and email tools.
• Bachelor's degree in Marketing, Communications, or related field.

Responsibilities

• Develop and implement digital marketing strategies to boost brand awareness.
• Manage campaigns across social media, email, SEM, and display ads.
• Create engaging content for websites, social posts, and blogs.
• Monitor and report campaign performance with analytics tools.
• Optimize SEO and SEM to improve visibility and traffic.
• Collaborate with brand managers and creatives to ensure consistency.

Skills

Digital marketing

Social media management

Content creation

Analytical thinking

Communication skills

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

Google Ads

Social media management platforms

Email marketing software

Job description

About the Role

Our client is seeking a creative and data-driven Digital Marketing Executive to boost brand presence and drive consumer engagement for their FMCG products in Benoni. You will be responsible for developing and executing impactful digital marketing campaigns across various online channels. This role requires a keen understanding of social media, content marketing, SEO, SEM, and analytics to translate marketing strategies into measurable results. You will play a key role in enhancing our client's online footprint and connecting with consumers in innovative ways.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to enhance brand awareness and drive customer acquisition.
• Manage and execute campaigns across various platforms including social media, email marketing, search engine marketing (SEM), and display advertising.
• Create engaging and relevant content for digital channels, including website copy, social media posts, and blog articles.
• Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics.
• Optimize campaigns for search engines (SEO) and paid search (SEM) to improve visibility and drive traffic.
• Collaborate with brand managers and creative teams to ensure brand consistency across all digital touchpoints.

Requirements

• Minimum of 3 years of experience in digital marketing, preferably within the FMCG sector.
• Proven experience in managing successful social media, content marketing, SEO, and SEM campaigns.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Strong understanding of current digital marketing trends and best practices.
• Excellent written and verbal communication skills, with a knack for creative content creation.
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work arrangements to support a healthy work-life balance.
• Comprehensive health, dental, and vision insurance.
• Opportunities for continuous learning and professional development in the digital space.
• A dynamic and innovative work environment focused on creativity and results.