Assistant Brand Manager

Eskort; Irene; On-site; ZAR 550,000 - 900,000; Full time

Job summary

Eskort seeks an experienced marketing professional to support and drive brand strategy across consumer touchpoints, aligning with business goals. You will help plan campaigns, manage budgets, and collaborate with internal teams and agencies to ensure consistent brand messaging.

The role includes monitoring brand performance, analyzing market trends, and coordinating cross-functional stakeholders to deliver integrated campaigns and reporting.

Qualifications

• BCom degree in Marketing, Brand Management, Business Management, Communications, or a related field.
• Postgraduate qualification in Marketing or Brand Management will be advantageous.
• 13 years' experience in a marketing, brand management, or assistant brand management role.
• Experience within FMCG, retail, consumer goods, or food will be advantageous.
• Exposure to digital marketing and social media platforms.

Responsibilities

• Assist in implementing brand strategies aligned with business objectives.
• Support the development and execution of annual brand plans and marketing calendars.
• Ensure consistent brand positioning and messaging across all consumer touchpoints.
• Monitor brand performance and identify opportunities for growth and improvement.
• Conduct regular competitor and market analyses to identify trends and emerging opportunities.

Skills

Brand passion

Proactive

Energetic adaptable

Excel & PowerPoint

Communication & presentation

Planning & organization

Analytical mindset

Attention to detail

Accountability

Education

BCom in Marketing/Brand Management

Postgraduate in Marketing/Brand Management

Tools

MS Office (Excel/PowerPoint)

Job description

QUALIFICATIONS

• BCom degree in Marketing, Brand Management, Business Management, Communications, or a related field.
• Postgraduate qualification in Marketing or Brand Management will be advantageous.

EXPERIENCE

• 13 years' experience in a marketing, brand management, or assistant brand management role.
• Experience within FMCG, retail, consumer goods, or food will be advantageous.
• Experience working with marketing agencies and managing integrated campaigns.
• Exposure to digital marketing and social media platforms.

KNOWLEDGE REQUIRED

• Strong understanding of brand management principles.
• Marketing campaign planning and execution.
• Budget management and reporting.
• Market research and consumer insight analysis
• Knowledge of digital marketing, social media, and performance metrics.

SKILLS REQUIRED

• Passion for brands and marketing.
• Proactive and results oriented.
• Energetic and adaptable.
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
• Strong communication and presentation skills.
• Excellent planning and organisational abilities.
• Analytical and data-driven mindset.
• Strong attention to detail.
• High levels of accountability and professionalism.

KEY PERFORMANCE AREA

1. Brand Strategy & Management

• Assist in implementing brand strategies aligned with business objectives.
• Support the development and execution of annual brand plans and marketing calendars.
• Ensure consistent brand positioning and messaging across all consumer touchpoints.
• Monitor brand performance and identify opportunities for growth and improvement.
• Conduct regular competitor and market analyses to identify trends and emerging opportunities.

2. Campaign Management

• Coordinate and execute ATL, BTL, digital, social media, retail, and experiential marketing campaigns.
• Work closely with internal teams and external agencies to develop and implement marketing initiatives.
• Assist in the creation of marketing briefs, campaign plans, and promotional activities.
• Monitor campaign execution and provide post-campaign performance evaluations and recommendations.
• Ensure all marketing materials comply with brand guidelines and approval processes.

3. Budget Management

• Assist in managing brand marketing budgets and expenditure.
• Process purchase orders, invoices, and agency payments in accordance with company policies.
• Track campaign spending and ensuring activities remain within approved budgets.
• Maintain accurate records of marketing investments and ROI evaluations.

4. Stakeholder & Agency Management

• Build and maintain effective relationships with internal departments, suppliers, agencies, and external partners.
• Coordinate communication between sales, marketing, finance, supply chain, and external stakeholders.
• Assist in briefing and managing creative, digital, media, PR, and activation agencies.
• Support sponsorships, partnerships, and promotional collaborations.

5. Reporting & Administration

• Prepare weekly, monthly, and quarterly performance reports.
• Track key marketing and sales performance indicators.
• Maintain marketing asset libraries and campaign documentation.
• Provide administrative support to the Brand Manager and broader marketing team.