Brand Manager

Rad Resources; Sandton; On-site; ZAR 750,000 - 1,200,000; Full time

Job summary

Rad Resources in Sandton seeks a seasoned Brand Manager to lead a portfolio of consumer goods. You will own P&L, drive profitability through pricing, mix optimization, and cost control, and partner with Trade, Sourcing, and Sales to align plans.

You will translate consumer insights into strategies, manage multiple brands, and deliver growth through portfolio balance between premium and mainstream offerings. A Bachelor’s degree and 5+ years of brand management are required.

Qualifications

• Bachelor's degree in marketing or related discipline.
• 5+ years of Brand Management experience in consumer goods with proven results.
• Managing multiple brands and categories simultaneously.
• Direct P&L responsibility and margin optimization.
• Driving profitable growth through portfolio mix management.
• Strong analytical skills in financial and marketing data.
• Proficiency with MS Office and IT systems.

Responsibilities

• Formulate, understand and execute on basic finance principles (P&L management, ROI, pricing, margins).
• Full P&L ownership for assigned brands, delivering revenue, margin and profitability targets.
• Drive margin management through pricing strategies, cost optimization, and portfolio mix decisions.
• Monitor and analyse financial performance to improve profitability and efficiency.
• Translate consumer insights into actionable strategies and anticipate trends.
• Lead brand/product innovation and renovation with in-market launches.

Skills

Analytical skills

MS Office

IT systems

Education

Bachelor's degree in marketing or related field

Tools

MS Office

IT systems

Job description

Key responsibilities:

Commercial Leadership:

• Formulate, understand and execute on basic finance principals eg, P&L management, return on investment calculations, pricing as it pertains to margin and markups as well as price negotiations.
• Full P&L ownership for assigned brands, ensuring delivery of revenue, margin, and profitability targets.
• Drive margin management through pricing strategies, cost optimization, and portfolio mix decisions.
• Monitor and analyse financial performance, identifying opportunities to improve profitability and efficiency.

Portfolio & Brand Strategy:

• Manage a brand/s with a portfolio of categories, balancing resources and priorities to maximize overall business growth.
• Develop and execute brand strategies including Positioning, Pricing, Innovation, and Activation Plans.
• Drive pricing, mix optimisation, and cost management to enhance profitability
• Lead portfolio mix management to ensure optimal balance between premium, mainstream, and entry-level offerings.

Consumer & Market Insights:

• Translate consumer insights and market analysis into actionable strategies.
• Anticipate emerging trends and competitive dynamics to maintain category leadership.

Innovation & Renovation:

• Identify and deliver insight-driven innovation and renovation that grows volume, value, and profit. Manage and track innovation P&L
• Define product and packaging solutions, compelling consumer communication, and trade strategies that secure buy-in. With Key Account managers to align forecasts and plans
• Ensure successful launch from ideation to in market, presenting to Key Customers and tracking performance.

Execution & Performance Tracking:

• Input into demand forecasting, media planning, customer promotion tracking, and marketing investment spend.
• Track brand health, market share, and profitability metrics to ensure delivery against KPIs.

Agency & Stakeholder Collaboration:

• Lead creative agencies through Communication Strategy development and execution.
• Partner cross-functionally with Sourcing, Service, Supply Chain, and Sales to align brand and commercial objectives.

Requirements:

Bachelor's degree in marketing, Business, or related discipline.

5+ years of Brand Management experience in consumer goods, with proven results in:

• Managing multiple brand/s and categories simultaneously.
• Direct P&L responsibility and margin optimization.
• Driving profitable growth through portfolio mix management.
• Strong analytical skills in financial and marketing data.
• Proficiency with MS Office and IT systems.