Brand & Innovation Assistant Manager — Campaigns & Growth

YUM; Johannesburg; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

KFC South Africa is seeking an Assistant Brand Manager to support brand strategy, planning and the execution of customer-led initiatives. You will work with cross-functional teams to drive campaigns and product innovations that strengthen brand equity and contribute to growth.

The role involves coordinating with agencies, creative teams, and internal stakeholders, with a focus on insights, digital content and commercial performance, in a hybrid work setting.

Qualifications

• 2–3 years of relevant marketing or brand experience.
• Experience with integrated marketing campaigns.
• Exposure to digital and social marketing and content development.
• Experience working with agencies and multiple internal stakeholders.

Responsibilities

• Support brand strategy and planning, translating strategy into campaigns and plans.
• Coordinate timelines, creative development, approvals and asset delivery.
• Assist end-to-end delivery of integrated campaigns and activations.
• Gather consumer insights and track performance against KPIs.
• Collaborate with Marketing, Operations, Finance and other teams to ensure launch readiness.

Skills

Brand strategy

Campaign management

Cross-functional collaboration

Creative judgement

Analytical thinking

Digital & social fluency

Project management

Communication

Cultural curiosity

Education

Bachelor's degree in marketing, Business Management, Communications or a related field

Tools

Dashboards

Job description

KFC South Africa is seeking an Assistant Brand Manager to support brand strategy, planning and the execution of customer-led initiatives. You will work with cross-functional teams to drive campaigns and product innovations that strengthen brand equity and contribute to growth.

The role involves coordinating with agencies, creative teams, and internal stakeholders, with a focus on insights, digital content and commercial performance, in a hybrid work setting.