Brand & Innovation Assistant Manager

KFC; Johannesburg; On-site; ZAR 360,000 - 540,000; Full time

Job summary

KFC South Africa is seeking a Brand & Innovation Assistant Brand Manager to support the brand and innovation strategy through planning, coordination and execution of customer-led initiatives. You will work with cross-functional teams, agencies and stakeholders to deliver campaigns that strengthen brand equity and drive commercial growth.

Join a dynamic marketing team focused on customer insights, campaign execution, and portfolio development in a fast-paced FMCG environment across South Africa.

Qualifications

• Marketing degree or equivalent required.
• 2–3 years marketing/brand experience in FMCG or fast-paced consumer environments.
• Experience in digital and social marketing and content development.
• Ability to work with agencies and multiple stakeholders.
• Strong communication and analytical skills.

Responsibilities

• Support brand strategy translation into campaigns, products and customer plans.
• Coordinate end-to-end integrated campaigns across channels and partners.
• Analyze performance against KPIs and build actionable insights.
• Collaborate with cross-functional teams including Operations, Finance and Digital.
• Ensure brand consistency and accuracy across assets and channels.

Skills

Brand strategy

Campaign management

Digital marketing

Analytics

Stakeholder management

Project management

Communication

Collaboration

Education

Bachelor’s degree in marketing, Business Management, Communications

Postgraduate qualification advantageous

Job description

KFC South Africa is seeking a Brand & Innovation Assistant Brand Manager to support the brand and innovation strategy through planning, coordination and execution of customer-led initiatives. You will work with cross-functional teams, agencies and stakeholders to deliver campaigns that strengthen brand equity and drive commercial growth.

Join a dynamic marketing team focused on customer insights, campaign execution, and portfolio development in a fast-paced FMCG environment across South Africa.