Brand & Digital Marketing Manager

Fouche & Co Recruitment; Hillcrest; On-site; ZAR 279,000 - 391,000; Full time

Job summary

Fouche & Co Recruitment is seeking a marketing lead to own the brand voice across brands and channels, plan content calendars for Instagram and Facebook, and create compelling photo, video and graphic content showcasing product ranges.

You will develop product-led campaigns, drive website traffic, manage landing pages and basic SEO, and coordinate with sales to align marketing with targets. Experience budgeting and reporting ROI is essential.

Qualifications

• Must hold a relevant marketing/communications qualification.
• 3–5 years of brand, digital or social media marketing experience.
• Proven track record with social media accounts and paid campaigns (Meta).
• Strong content creation skills: photography, video editing and design.
• Experience budgeting and reporting ROI.
• Excellent communication and stakeholder engagement.
• Self-managed and able to prioritise multiple projects.

Responsibilities

• Own the brand voice, look and consistency across all brands and channels.
• Plan and run the content calendar for Instagram, Facebook and other platforms.
• Create or coordinate photo, video and graphic content for product ranges.
• Develop product-led campaigns, launches and promotions.
• Drive traffic and enquiries to the website; manage content, landing pages and basic SEO.
• Track leads and hand to sales with feedback on lead quality.
• Provide marketing assets and sales support material to resellers and partners.
• Pitch ideas and drive joint initiatives with resellers and campaigns with timelines.
• Collaborate with sales to align marketing with targets and events.
• Manage marketing budget and reallocate spend to effective channels.
• Measure ROAS (reach, engagement, cost per lead, conversion) and report with recommendations.

Skills

Brand management

Social media marketing

Communication

Organisational skills

Analytical mindset

Multitasking

Education

Diploma or degree in Marketing/Communications

Tools

Meta Ads Manager

Canva

Adobe Creative Suite

CapCut

Google Analytics

Google Ads

SEO tools

Email marketing platforms

Job description

Key Responsibilities

• Own the brand voice, look and consistency across all brands and channels.
• Plan and run the content calendar for Instagram, Facebook and other relevant platforms.
• Create or coordinate photo, video and graphic content that showcases the product ranges.
• Develop product-led campaigns, launches and promotions.
• Drive qualified traffic and enquiries to the website, managing content, landing pages and basic SEO.
• Track leads and hand them to sales promptly, with feedback on lead quality.
• Build strong relationships with resellers and business owners, providing marketing assets and sales support material.
• Pitch ideas, then plan and drive joint initiatives and co-branded campaigns with resellers, holding partners accountable to agreed actions and timelines.
• Work closely with sales to align marketing with targets, producing collateral, catalogues and presentations and supporting events.
• Manage the marketing budget, tracking spend by channel and campaign and reallocating it to what works.
• Measure return on spend (reach, engagement, cost per lead, conversion) and report regularly to the Marketing & Sales Director with practical recommendations.

Requirements

• Relevant diploma or degree in Marketing, Communications, Digital Media or similar.
• 3–5 years' experience in brand, digital or social media marketing, ideally in manufacturing, B2B or a product-based business.
• Proven experience running social media accounts and paid campaigns (Meta Ads Manager) with measurable results.
• Solid content creation skills: photography, video editing and design (e.g. Canva, Adobe Creative Suite, CapCut).
• Experience managing a marketing budget and reporting on ROI.
• Strong communication skills; comfortable engaging with business owners and external partners.
• Self-managed, organised and able to prioritise across several projects.

Advantageous

• Experience marketing through resellers, distributors or channel partners.
• Knowledge of Google Analytics, Google Ads, SEO and email marketing platforms.
• Familiarity with workwear, PPE or industrial products.
• Own transport and willingness to travel occasionally to resellers and events.

Key Attributes

• Creative and commercially minded: brand-building that ties back to leads and sales.
• Driven and self-motivated: you bring a steady flow of ideas and suggestions and use your experience to pitch them with confidence.
• Relationship-driven and firm: you keep resellers, sales and stakeholders aligned and moving, and you make sure agreed initiatives actually get delivered
• Analytical, with attention to detail on spend and results.

Success Measures

• Growth in social following, engagement and website traffic.
• Increase in qualified leads passed to sales.
• Active joint initiatives with key resellers.
• Clear monthly reporting on spend, results and recommended adjustments.

Remuneration

R25 000 - R35 000 Negotiable