Hybrid Brand Communications Lead — Winery

Placements24; Paarl; Hybride; ZAR 300 000 - 420 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Hybrid work model

Employee discounts on winery products

Collaborative and creative work环境

Industry prestige

Résumé du poste

Placements24 in Paarl, Western Cape, seeks a Brand Communications Officer to elevate the winery's public profile. The hybrid role combines onsite winery engagement with remote work, collaborating with marketing and sales to maintain consistent brand messaging.

You will craft content, manage social channels, coordinate media coverage, plan events, and monitor brand sentiment to engage both local and international audiences. A creative writer with wine or luxury goods interest is preferred.

Qualifications

• Bachelor's degree in Marketing, Communications, PR, or related field.
• Minimum 2 years in brand communications, marketing, or PR.
• Proven experience managing social media and creating content.
• Excellent written and verbal communication with attention to detail.

Responsabilités

• Develop and implement communication plans to support brand marketing objectives.
• Manage content for social media platforms and write marketing collateral.
• Coordinate media relations, tastings, and media inquiries.
• Monitor brand sentiment and online mentions; report on results.
• Support event communications and internal communications as needed.
• Collaborate with design and digital marketing teams.

Connaissances

Social media management

Content creation

Copywriting

Brand communications

Media relations

Formation

Bachelor's degree in Marketing/Communications/Public Relations

Outils

MS Office

Social media scheduling tools

Description du poste

Placements24 in Paarl, Western Cape, seeks a Brand Communications Officer to elevate the winery's public profile. The hybrid role combines onsite winery engagement with remote work, collaborating with marketing and sales to maintain consistent brand messaging.

You will craft content, manage social channels, coordinate media coverage, plan events, and monitor brand sentiment to engage both local and international audiences. A creative writer with wine or luxury goods interest is preferred.