Brand Communications Manager

Placements24; Polokwane; Híbrido; ZAR 1.200.000 - 1.800.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Medical, dental and vision insurance

Generous paid time off

Leadership development and training

Polokwane office environment

Company car or travel allowance

Retirement savings plan with company-m

Wellness programs

Descripción de la vacante

Placements24 is seeking a Brand Communications Manager to lead the brand narrative for our client in Polokwane. You will drive strategy, oversee materials, media relations and crisis comms, and collaborate with marketing, product and sales for integrated campaigns.

The role requires a strong background in brand management, integrated marketing communications and storytelling, plus budget handling and leadership of cross-functional teams in the Limpopo region.

Formación

• Master's degree or higher in Marketing, Communications, Business Administration, or related field.
• Minimum 7 years of experience in brand management, marketing communications, or public relations.

Responsabilidades

• Develop and implement a comprehensive brand communication strategy.
• Oversee the creation and execution of marketing and communication materials.
• Manage public relations activities including media outreach and crisis communication planning.
• Collaborate with marketing, product development and sales for integrated campaigns.
• Lead brand storytelling across digital, social, print and other channels.
• Monitor brand performance and provide insights for optimization.
• Manage agencies and budgets for branding initiatives.
• Champion brand standards across all communications.
• Mentor junior communications and marketing staff.

Conocimientos

Brand management

Marketing communications

Public relations

Digital marketing

Storytelling

Budget management

Cross-functional leadership

Analytical skills

Presentation skills

Educación

Master's degree in Marketing, Communications, Business Administration, or related field

Descripción del empleo

About the Role

Our client, a leading entity in the media and communications sector, is seeking an experienced and visionary Brand Communications Manager to lead their brand narrative and public engagement efforts in Polokwane . This senior role is instrumental in shaping and protecting the company's brand identity, ensuring consistent messaging across all touchpoints, and driving strategic communication initiatives. The ideal candidate will possess a deep understanding of brand management, marketing communications, and public relations, coupled with exceptional creative and strategic thinking abilities. You will be responsible for developing and executing integrated communication plans that resonate with target audiences and enhance brand equity. We are looking for a passionate leader who can inspire a team and deliver impactful results within the Limpopo province. This is a key opportunity to significantly influence brand perception and growth for a prominent organization.

Key Responsibilities

• Develop and implement a comprehensive brand communication strategy to elevate brand awareness, perception, and loyalty.
• Oversee the creation and execution of all marketing and communication materials, ensuring brand consistency and alignment with strategic goals.
• Manage public relations activities, including media outreach, press release development, and crisis communication planning.
• Collaborate closely with marketing, product development, and sales teams to ensure integrated campaign execution.
• Lead the development of compelling brand storytelling across digital, social, print, and other channels.
• Monitor brand performance, market trends, and competitor activities, providing insights and recommendations for optimization.
• Manage external agencies and vendors involved in communication and branding efforts.
• Develop and manage the brand communications budget, ensuring efficient allocation of resources.
• Champion brand standards and ensure adherence across all internal and external communications.
• Mentor and guide junior members of the communications and marketing teams.

Requirements

• Master's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 7 years of experience in brand management, marketing communications, or public relations, with a strong focus on strategy development and execution.
• Proven track record of successfully building and managing strong brands.
• Exceptional understanding of integrated marketing communications, digital marketing, and media relations.
• Excellent written, verbal, and presentation skills, with a creative flair for storytelling.
• Demonstrated experience in managing budgets and leading cross-functional teams.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Proficiency in marketing and communication software and platforms.
• Strategic thinker with a proactive and results-oriented approach.
• Experience in the media or related industry is highly desirable.
• Knowledge of the market dynamics in Polokwane and the Limpopo region is a plus.

Benefits

• Highly competitive salary and performance-based bonuses.
• Comprehensive medical, dental, and vision insurance.
• Generous paid time off and flexible working hours.
• Opportunities for leadership development and advanced training.
• A modern and collaborative office environment in Polokwane .
• Company car or travel allowance.
• Retirement savings plan with company matching.
• Employee wellness programs.