Brand Communications Manager

Placements24; Durban; Híbrido; ZAR 600.000 - 900.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical aid

Pension plan

Descripción de la vacante

Placements24 in Durban seeks an experienced Brand Communications Manager to lead strategic narratives, press materials and brand voice across channels. You will manage media relations, social content, and campaigns, collaborating with creative teams to protect reputation and drive growth in the KwaZulu-Natal market.

The role offers a dynamic, collaborative environment with opportunities for career advancement.

Formación

• Bachelor's degree in Communications, Marketing, PR, Journalism, or related field.
• Minimum 5 years' experience in brand communications or PR.
• Strong writing, editing, and storytelling portfolio.
• Crisis communication and media relations experience.
• Familiarity with KwaZulu-Natal market is advantageous.

Responsabilidades

• Develop and implement integrated brand communication strategies.
• Create press materials and brand storytelling assets.
• Manage media relations and respond to inquiries.
• Oversee social media content strategy and audience engagement.
• Collaborate with agencies to ensure on-brand communications.
• Monitor brand sentiment and manage reputation.

Conocimientos

Brand communications

Public relations

Media relations

Storytelling

Social media

Stakeholder management

Educación

Bachelor's degree in Communications/Marketing/PR

Descripción del empleo

About the Role

Our client, a reputable consumer goods company, is seeking an experienced Brand Communications Manager to lead their strategic communication efforts in Durban, KwaZulu-Natal. This role is integral to building and maintaining a strong brand identity and voice across all marketing channels. The successful candidate will be responsible for crafting compelling narratives, managing public relations, and ensuring consistent brand messaging that resonates with target audiences. If you are a creative storyteller with a strategic mindset and a passion for brand building, this is an exceptional opportunity to make a significant impact. Join a collaborative team in the beautiful coastal city of Durban and help shape the future of our brands.

Key Responsibilities

• Develop and execute integrated brand communication strategies aligned with marketing objectives and brand guidelines.
• Craft compelling brand stories, press releases, and marketing collateral for various platforms.
• Manage media relations, including identifying opportunities for positive press coverage and responding to media inquiries.
• Oversee social media content strategy and engagement to build community and brand loyalty.
• Collaborate with creative teams and agencies to ensure all communications are on-brand and impactful.
• Monitor brand sentiment and public perception, implementing strategies to manage reputation.
• Plan and execute launch campaigns for new products and initiatives.
• Analyze the effectiveness of communication strategies and report on key metrics.
• Manage the communications budget and ensure efficient resource allocation.
• Stay informed about industry trends and best practices in brand communications and public relations.

Requirements

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or a related field.
• Minimum of 5 years of experience in brand communications, corporate communications, or public relations.
• Proven experience in developing and implementing successful communication strategies.
• Excellent writing, editing, and storytelling skills with a strong portfolio of work.
• Experience in media relations and crisis communication management.
• Proficiency in social media platforms and community management.
• Strong understanding of marketing principles and brand management.
• Excellent interpersonal and stakeholder management skills.
• Ability to work effectively under pressure and meet tight deadlines.
• Familiarity with the KwaZulu-Natal market is an advantage.

Benefits

Our client offers a competitive salary, a comprehensive benefits package including medical aid and pension, and a supportive work environment in Durban. Enjoy opportunities for career advancement, professional development programs, and the chance to work with well-known brands. Experience the unique culture and lifestyle that Durban has to offer.