Brand Communications Lead

Placements24; Mossel Bay; On-site; ZAR 700,000 - 900,000; Full time

Benefits offered by this job

Medical aid

Retirement savings plan

Training & development

Generous paid leave

Office-based in Mossel Bay

Supportive work environment

Job summary

Placements24 in Mossel Bay is seeking a Brand Communications Lead to drive integrated brand messaging across channels. You will craft compelling stories, manage social media, and lead PR efforts to boost awareness and loyalty.

The role requires strategic thinking, a strong aesthetic sense, and the ability to collaborate with marketing, sales, and product teams in a fast-paced environment.

Qualifications

• Bachelor''s degree in Marketing, Communications, Public Relations, or related field.
• Minimum of 6 years of experience in brand communications, marketing, or public relations.
• Proven experience in developing and executing brand communication strategies and managing digital channels.

Responsibilities

• Develop and implement integrated brand communication strategies aligned with marketing objectives and brand vision.
• Create engaging content for social media, website, email campaigns, and marketing collateral.
• Manage the brand''s social media presence and build brand advocacy.
• Oversee media relations and secure positive media coverage.
• Collaborate with marketing, sales, and product teams for cohesive messaging.
• Monitor brand sentiment and provide insights for strategy optimization.
• Organize brand events, product launches, and promotional activities.
• Ensure consistent tone, voice, and visual identity across all communications.
• Analyze campaign effectiveness and report on KPIs.
• Stay updated on industry trends and competitor activities.

Skills

Brand communications

Content creation

Social media management

Public relations

Digital marketing

Storytelling

Media relations

Education

Bachelor's degree in Marketing/Communications

Tools

CMS tools

Social media analytics

Job description

About the Role

Our client, a leading lifestyle brand, is seeking an innovative and strategic Brand Communications Lead to join their team in Mossel Bay, Western Cape . This role is responsible for crafting and executing compelling communication strategies that elevate brand awareness, foster customer engagement, and drive brand loyalty. The ideal candidate will possess a deep understanding of brand storytelling, digital communication channels, and public relations principles. You will play a crucial role in shaping the brand's narrative and ensuring a consistent, impactful presence across all touchpoints. This position requires creativity, strategic foresight, and a passion for building strong brands. You will be the voice of our client in the market.

Key Responsibilities

• Develop and implement integrated brand communication strategies aligned with marketing objectives and brand vision.
• Create engaging content for various platforms, including social media, website, email campaigns, and marketing collateral.
• Manage the brand's social media presence, fostering community engagement and building brand advocacy.
• Oversee public relations efforts, including media outreach, press release distribution, and securing positive media coverage.
• Collaborate with internal teams (marketing, sales, product development) to ensure cohesive brand messaging.
• Monitor brand sentiment and media coverage, providing insights and recommendations for strategy optimization.
• Organize and execute brand events, product launches, and promotional activities.
• Ensure brand consistency in tone, voice, and visual identity across all communications.
• Analyze the effectiveness of communication campaigns and report on key performance indicators (KPIs).
• Stay abreast of industry trends and competitor activities to identify new opportunities for brand growth.

Requirements

Bachelor's degree in Marketing, Communications, Public Relations, or a related field. Minimum of 6 years of experience in brand communications, marketing, or public relations. Proven experience in developing and executing successful brand communication strategies. Strong understanding of digital marketing channels, social media management, and content creation. Excellent written and verbal communication skills, with a talent for storytelling. Experience in media relations and securing positive press coverage. Proficiency in content management systems and social media analytics tools. Creative thinker with a strong aesthetic sense and attention to detail. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Passion for brand building and consumer engagement.

Benefits

• Our client offers a competitive annual salary of ZAR, reflective of your experience and contributions.
• This role is office-based in the scenic location of Mossel Bay, Western Cape , allowing for excellent work-life balance.
• A comprehensive medical aid package is provided.
• Opportunities for professional development and training are supported.
• A retirement savings plan with employer contributions is available.
• Generous paid annual leave and sick leave are included.
• Our client fosters a supportive and creative work environment.