Brand Activation Manager - FMCG (Remote)

Placements24; Klerksdorp; Hybrid; ZAR 540,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Performance bonus

Fully remote

Health benefits

Professional development

Job summary

Placements24 is seeking a Brand Activation Manager to lead below-the-line marketing for FMCG brands from a remote setting. You will drive consumer engagement, trial and purchase through strategic in-store, event and digital activations.

You will collaborate with brand teams and agencies, design impactful campaigns, manage budgets, analyze results, and stay ahead of trends to keep brands compelling for consumers across channels.

Qualifications

• Bachelor's degree in Marketing, Business Admin or related field.
• Minimum of 5 years in brand activation or marketing, preferably FMCG.
• Proven track record in below-the-line campaigns and promotions.
• Strong understanding of consumer psychology, shopper marketing, and retail environments.
• Excellent project management, organizational and communication skills.
• Creative thinking and passion for bringing brands to life.

Responsibilities

• Design and implement brand activation plans across in-store, events and digital channels.
• Develop concepts and execution plans for POS materials, sampling, sponsorships, and experiential marketing.
• Collaborate with brand teams, sales and agencies to ensure flawless activation execution.
• Manage activation budgets and ensure ROI while meeting financial targets.
• Measure campaign effectiveness and provide insights for future optimizations.
• Stay ahead of industry trends to keep brands relevant and innovative.

Skills

Brand strategy

Project management

Communication

Consumer psychology

Retail marketing

Education

Bachelor's degree in Marketing or related field

Job description

About the Role

Our client, a leader in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an innovative and energetic Brand Activation Manager to join their remote team. This position is responsible for conceptualizing, developing, and executing impactful below-the-line marketing activities and promotional campaigns designed to drive brand engagement, trial, and purchase. You will work closely with brand teams and external agencies to bring brands to life in creative and effective ways, ensuring alignment with overall brand strategy and objectives. This is an excellent opportunity for a creative marketer to shape consumer experiences from a remote setting.

Key Responsibilities

• Design and implement strategic brand activation plans and promotional activities across various channels, including in-store, events, and digital platforms, to enhance consumer engagement for FMCG products .
• Develop creative concepts and compelling execution plans for point-of-sale materials, sampling programs, sponsorships, and experiential marketing initiatives.
• Collaborate with internal brand teams, sales departments, and external agencies to ensure seamless execution of activation programs.
• Manage activation budgets effectively, ensuring maximum return on investment and adherence to financial targets.
• Measure and analyze the effectiveness of activation campaigns, providing reports and insights to optimize future initiatives.
• Stay abreast of emerging trends in brand activation and consumer marketing to drive innovation and keep brands relevant.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in brand activation, brand management, or marketing, preferably within the FMCG industry .
• Proven track record in developing and executing successful below-the-line marketing campaigns and promotional activities.
• Strong understanding of consumer psychology, shopper marketing, and retail environments.
• Excellent project management, organizational, and communication skills.
• Creative thinking ability and a passion for bringing brands to life.

Benefits

• Competitive salary and performance bonus.
• Fully remote work arrangement, offering flexibility and work-life balance.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and exposure to a wide range of FMCG brands.
• Be part of a forward-thinking marketing team focused on driving consumer excitement.