Beverage Brand Manager - Hybrid & High Impact

Placements24; Gauteng; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary with incentives

Hybrid work model

Medical aid & provident fund

Product discounts & team-building

Job summary

Placements24 in Gauteng seeks a Brand Manager to spearhead growth of its beverage portfolio. You will lead marketing strategies, drive brand awareness, and manage the product lifecycle from conception to launch.

Collaborating with sales, product development, and agency partners, you will ensure cohesive messaging, track ROI, and leverage consumer insights to seize market opportunities in a fast-paced FMCG environment.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related discipline.
• Minimum of 5 years of experience in brand management, preferably within the FMCG or beverage industry.
• Demonstrated success in developing and implementing effective marketing strategies.
• Strong understanding of market research, consumer insights, and digital marketing principles.
• Excellent project management and cross-functional collaboration skills.
• Proficiency in data analysis and presentation of marketing performance reports.

Responsibilities

• Develop and execute integrated marketing plans, including advertising, promotions, and digital campaigns for assigned brands.
• Conduct market research and analyze consumer behavior to identify key insights and opportunities for brand growth.
• Manage brand budgets, ensuring optimal allocation of resources for maximum ROI.
• Collaborate with sales, product development, and agency partners to ensure cohesive brand messaging and execution.
• Monitor brand performance, track key metrics, and provide regular reports on campaign effectiveness and market share.
• Lead product innovation initiatives and contribute to the development of new product offerings within the beverage category.

Education

Bachelor's degree in Marketing, Business Administration, or related discipline

Job description

Placements24 in Gauteng seeks a Brand Manager to spearhead growth of its beverage portfolio. You will lead marketing strategies, drive brand awareness, and manage the product lifecycle from conception to launch.

Collaborating with sales, product development, and agency partners, you will ensure cohesive messaging, track ROI, and leverage consumer insights to seize market opportunities in a fast-paced FMCG environment.