B2C Growth Lead — Remote App & Lifecycle

Jobgether SRL; South Africa; Remote; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Remote work from anywhere

Job summary

Lever, Inc. is seeking a Head of B2C Growth based in South Africa to own the full growth engine from acquisition to retention.

You will drive multichannel strategies across search, paid social, email, push, web, and app, with a focus on making the app the primary user channel and connecting research content to high‑intent property searches. You will lead a data‑driven team, manage the growth budget, and partner with Product and Marketing to scale internationally while building AI‑powered

Qualifications

• Proven track record of growing B2C products across multiple channels and markets.
• Broad multichannel growth experience with ownership of acquisition and lifecycle channels.
• Demonstrated experience driving app growth including user acquisition and long-term retention.
• Strong understanding of cohorts, lifecycles, segmentation, retention, reactivation and LTV.
• Strong product sense and ability to connect product changes with measurable improvements.
• Experience owning paid media budgets and accountable for ROI and outcomes.
• Hands-on operating style; able to build strategies and launch campaigns without heavy reliance on agencies.
• Advanced AI fluency with Claude and related tools, building AI agents/workflows.
• Strong analytical judgment to stop ineffective initiatives and make data-driven decisions.
• High ownership and accountability from brief to measurable results.
• Leadership to develop specialists and maintain high execution quality.
• Excellent communication skills; able to explain performance insights clearly.
• Fluent English required; French/Spanish a plus.

Responsibilities

• Define and execute the B2C growth strategy across channels, markets, and budgets with data-driven investment decisions.
• Build and optimize multichannel acquisition programs and measure CPL, CAC, payback, and other metrics.
• Strengthen connections between educational content and high-intent property searches and agent engagement.
• Make the mobile app a core growth channel with installs, adoption, and migration from web to app.
• Own the full user lifecycle: activation, conversion, retention, reactivation, and LTV.
• Manage database growth and engagement via segmentation, nurture, reactivation, email, push, and in-app messages.
• Design rapid experiments across landing pages and onboarding with clear conclusions.
• Lead and develop paid media specialists, setting goals and improving execution standards.

Skills

Multichannel growth

Paid media management

AI fluency

Analytics

Leadership

English proficiency

Education

Bachelor's degree preferred

Tools

Claude (Cowork & Code)

Mixpanel

HubSpot

Job description

Lever, Inc. is seeking a Head of B2C Growth based in South Africa to own the full growth engine from acquisition to retention.

You will drive multichannel strategies across search, paid social, email, push, web, and app, with a focus on making the app the primary user channel and connecting research content to high‑intent property searches. You will lead a data‑driven team, manage the growth budget, and partner with Product and Marketing to scale internationally while building AI‑powered