B2B Lead Gen Specialist: Growth & Pipeline Builder

FullServe; Alberton; On-site; ZAR 180,000 - 300,000; Full time

Job summary

FullServe is seeking a Sales and Lead Generator to identify and attract qualified leads, supporting the sales pipeline and collaborating with marketing to convert opportunities into business. You will research target markets, conduct outreach via cold calls, emails, and social channels, and maintain accurate CRM data to drive revenue growth.

The role emphasizes KPI tracking, cross-functional teamwork, and regular reporting.

Qualifications

• Diploma or Degree in Marketing, Sales, Business Administration, or related field.
• 2–4 years' experience in sales, lead generation, business development, or marketing.
• Experience using CRM systems and lead management tools.
• Excellent communication and interpersonal skills.
• Strong negotiation and persuasion abilities.
• Target-driven and results-oriented.
• Strong analytical and reporting skills.
• Ability to work under pressure and meet deadlines.

Responsibilities

• Identify and research potential clients, target markets, and new business opportunities.
• Generate high-quality leads through cold calling, email campaigns, social media outreach, networking, and referrals.
• Maintain and update the CRM with accurate lead information.
• Qualify leads based on business needs, budget, and readiness to purchase.
• Schedule meetings and appointments for the sales team with prospects.
• Assist in preparing sales proposals, presentations, and quotations.
• Follow up on leads and maintain communication with prospects.
• Support the sales team in achieving monthly and quarterly revenue targets.
• Track and report on lead conversion rates and campaign effectiveness.
• Work with marketing to align campaigns with business objectives.
• Provide feedback on market trends and customer needs.

Skills

Lead generation

CRM proficiency

Communication skills

Negotiation

Analytical skills

MS Office

Digital marketing

Education

Diploma or Degree in Marketing, Sales, Business Administration, or related field

Tools

CRM systems

Lead management tools

Microsoft Office

Job description

FullServe is seeking a Sales and Lead Generator to identify and attract qualified leads, supporting the sales pipeline and collaborating with marketing to convert opportunities into business. You will research target markets, conduct outreach via cold calls, emails, and social channels, and maintain accurate CRM data to drive revenue growth.

The role emphasizes KPI tracking, cross-functional teamwork, and regular reporting.