B2B Content and Growth Marketing Manager

NEPSE Trading; South Africa; On-site; ZAR 144,000 - 173,000; Part time

Job summary

Bamboo Works is seeking a B2B Content & Growth Marketing Manager to turn positioning into visibility, authority, and qualified demand. This hands-on role requires developing the strategy and executing it across content, SEO, GEO/AI search, social media, lead magnets, and website optimization.

Paid advertising is not a core part of the role. You will work with the founders to align commercial priorities and target markets, deliver consistent organic growth, and build Bamboo Works’ brand as a

Qualifications

• 3+ years of B2B marketing experience.
• Proven ability to develop and execute marketing strategies.
• Excellent English content writing and copywriting.
• Strong practical SEO knowledge.

Responsibilities

• Develop and execute a consistent B2B content strategy aligned with Bamboo Works positioning.
• Create LinkedIn posts, blogs, articles, educational resources, and other assets.
• Lead SEO, GEO/AI search and organic growth initiatives.
• Build lead magnets and nurture campaigns with Sales.
• Own social media presence, mainly LinkedIn, to build brand authority.
• Review website messaging and optimize CTAs and conversions.
• Establish KPIs and report on performance; continuously improve.

Skills

Content strategy

Copywriting

SEO

Marketing strategy

Job description

About Bamboo Works

Bamboo Works helps companies build global teams through flexible workforce solutions. We are evolving from a traditional remote staffing company into a more strategic global workforce partner , helping businesses increase capacity, access international talent, reduce operational bottlenecks, and build flexible teams that support long-term growth. With a newly launched website and refreshed positioning, we're entering the next stage of our growth. We're also developing focused strategies within specific B2B industries-where we see an opportunity to become a specialist workforce partner. We're now looking for a B2B Content & Growth Marketing Manager to help turn that positioning into visibility, authority, and qualified demand.

The Role

This is a hands‑on strategic marketing role for someone who can develop the strategy and execute it . You won't simply receive a content calendar and be asked to publish posts. You'll work closely with our founders to understand Bamboo Works ' commercial priorities, target markets, and positioning, then translate those into a clear and consistent organic marketing strategy. Your initial focus will span content, SEO, GEO/AI search, social media, lead magnets, website optimization, email marketing, and organic lead generation . Paid advertising and performance marketing are not a core part of this role. We're looking for someone who understands how high‑quality content and organic marketing can compound over time to build authority and generate qualified B2B opportunities.

Role Details

• Commitment: Part-Time (20 hours/week)
• Working Hours: Philippine business hours
• Location: Fully Remote (PH-based candidates preferred)
• Engagement: Independent Contractor
• Start Date: ASAP
• Monthly Rate: USD $800-$960/month (on a 20-hour workweek), can be higher (depending on experience)

What You'll Do

• Content Strategy & Execution: Develop and execute a consistent B2B content strategy aligned with Bamboo Works ' positioning and commercial priorities. Create content around global teams, workforce strategy, international talent, AI-enabled teams, and the business challenges our target customers face. Build targeted content strategies for priority niches, particularly accounting and professional services. Write and edit LinkedIn posts, blogs, articles, educational resources, and other marketing assets. Research customer pain points, industry trends, questions, and topics that can be turned into valuable content. Repurpose high-performing ideas across multiple channels and formats. Maintain a clear, authoritative, and consistent Bamboo Works brand voice.
• SEO, GEO & Organic Growth: Develop and execute an SEO strategy aligned with our commercial priorities. Conduct keyword, competitor, audience, and topic research. Build topical authority through useful, high-quality content. Optimize existing website pages and identify opportunities for new search-focused content. Help develop our approach to GEO / AI search visibility , ensuring Bamboo Works ' content is discoverable across both traditional and AI-powered search experiences. Monitor organic traffic, rankings, search visibility, and other relevant indicators. Continuously identify opportunities to strengthen our organic acquisition funnel.
• Lead Magnets & Demand Generation: Lead magnets will be an important part of our marketing strategy, and we're looking for someone who can help us create them at scale. Develop high-value lead magnets such as guides, reports, checklists, templates, calculators, and other useful B2B resources. Research topics and formats that genuinely address the needs of our target audiences. Write and develop lead magnet content from concept through completion. Identify opportunities to integrate lead magnets across our website, social content, and marketing funnel. Develop supporting landing page copy and promotional content. Work closely with Sales to understand which topics and assets generate meaningful commercial interest. Continuously improve the journey from content lead sales conversation. Identify additional organic campaigns and channels that can generate qualified B2B leads.
• Social Media & Brand Authority: Take ownership of Bamboo Works ' organic social media presence, with a particular focus on LinkedIn. Build content that establishes Bamboo Works as an authority in global workforce solutions and our priority niches. Identify opportunities to grow reach, engagement, and relevant audiences organically. Test different content formats, topics, and approaches based on performance. Focus on meaningful business outcomes rather than vanity metrics alone.
• Website, Email & Marketing Automation: Review website content and identify opportunities to improve messaging, CTAs, landing pages, and conversion paths. Identify content gaps based on customer questions, search demand, and commercial priorities. Develop email campaigns and nurture sequences for leads and prospects. Build and manage straightforward marketing automation and lead follow‑up workflows using tools such as GoHighLevel. Help continuously improve our website as both a marketing and sales asset.
• Analytics & Continuous Improvement: Establish and track meaningful KPIs across content, SEO, GEO, social media, and lead generation. Monitor traffic, rankings, engagement, leads, and conversion performance. Identify which content and channels are genuinely contributing to growth. Regularly report on performance and recommend what we should do more, less, or differently. Continuously test and improve rather than simply producing more content.

What We're Looking For Must-Haves

• 3+ years of relevant marketing experience, ideally within B2B.
• Strong experience developing and executing marketing strategies rather than working solely as an executor.
• Excellent content marketing and copywriting skills, with the ability to produce authoritative, engaging English‑language content.
• Strong practical SEO knowledge