Area Sales Manager - FMCG

Placements24; Kimberley; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Salary plus commissions

Bonuses

Medical aid

Provident fund

Career development

Job summary

Placements24 is seeking an Area Sales Manager to lead sales operations in the Kimberley, Northern Cape. You will drive revenue, expand market penetration, and manage a team of field sales representatives across major retailers and distributors.

The role requires a proven track record in FMCG sales, strong leadership, and the ability to analyze market trends, negotiate with key accounts, and deliver against ambitious targets.

Qualifications

• Bachelor's degree in Sales, Marketing, Business Administration, or a related field.
• Minimum of 4-6 years of experience in sales management, preferably within FMCG.
• Proven track record of achieving sales targets and leading sales teams.
• Strong understanding of South African retail and distribution landscape.
• Excellent negotiation, communication, and interpersonal skills.
• Proficiency in CRM software and sales reporting tools.
• Strong leadership and motivational abilities.
• Ability to travel extensively within the assigned area.
• Must be based in or willing to relocate to Kimberley, Northern Cape.

Responsibilities

• Develop and execute area sales plans to achieve revenue and market share targets.
• Lead, motivate, and manage a team of sales representatives to ensure optimal performance.
• Build and maintain strong relationships with key accounts, distributors, and retailers in the assigned territory.
• Monitor sales performance, analyze market trends, and identify opportunities for growth.
• Implement effective sales strategies, promotions, and merchandising initiatives.
• Ensure timely collection of payments and manage credit risk within the territory.
• Provide regular reports on sales activities, market feedback, and competitor intelligence.
• Conduct regular field visits to coach and support the sales team and assess retail execution.
• Manage the allocated sales budget effectively.
• Ensure compliance with company policies and sales procedures.

Skills

Leadership

Sales management

CRM software

Negotiation

Team coaching

Education

Bachelor's degree in Sales/Marketing/Business Administration

Tools

CRM software

Job description

About the Role

Our client, a prominent entity within the Fast-Moving Consumer Goods (FMCG) sector, is actively seeking a dynamic and results-oriented Area Sales Manager to oversee their sales operations in the Kimberley region, Northern Cape . This role is crucial for driving sales volume, expanding market penetration, and managing relationships with key retail partners within the assigned territory. The successful candidate will be responsible for leading a team of sales representatives, developing and implementing effective sales strategies, and achieving ambitious sales targets. This is an excellent opportunity for a motivated sales professional with a proven track record in the FMCG industry to take on a leadership role and make a significant impact. You will leverage your understanding of the local market dynamics and consumer behavior to foster brand growth. We are looking for a proactive individual with strong leadership qualities, excellent communication skills, and a passion for driving sales excellence in the Kimberley area.

Key Responsibilities

• Develop and execute area sales plans to achieve revenue and market share targets.
• Lead, motivate, and manage a team of sales representatives to ensure optimal performance.
• Build and maintain strong relationships with key accounts, distributors, and retailers in the assigned territory.
• Monitor sales performance, analyze market trends, and identify opportunities for growth.
• Implement effective sales strategies, promotions, and merchandising initiatives.
• Ensure timely collection of payments and manage credit risk within the territory.
• Provide regular reports on sales activities, market feedback, and competitor intelligence.
• Conduct regular field visits to coach and support the sales team and assess retail execution.
• Manage the allocated sales budget effectively.
• Ensure compliance with company policies and sales procedures.

Requirements

• Bachelor's degree in Sales, Marketing, Business Administration, or a related field.
• Minimum of 4-6 years of experience in sales management, preferably within the FMCG sector.
• Proven track record of achieving sales targets and leading sales teams.
• Strong understanding of the South African retail and distribution landscape.
• Excellent negotiation, communication, and interpersonal skills.
• Proficiency in CRM software and sales reporting tools.
• Strong leadership and motivational abilities.
• Ability to travel extensively within the assigned area.
• Must be based in or willing to relocate to Kimberley, Northern Cape.
• Demonstrates excellent problem-solving and decision-making skills.

Benefits

Our client offers a competitive salary, performance-based commissions and bonuses, and a comprehensive benefits package including medical aid and provident fund. Opportunities for professional development and career advancement are readily available. The company fosters a positive and results-driven work environment. This is a field-based sales role requiring regular presence in the Kimberley region.