Area Sales Manager (FMCG)

Aleon Pty Ltd; Cape Town; On-site; ZAR 240,000 - 360,000; Full time

Job summary

A leading sales firm in South Africa is seeking a Sales Manager to manage a sales area, monitor team performance, and drive sales growth. Candidates should have a relevant tertiary qualification and at least 3 years of experience in a supervisory role within FMCG. Responsibilities include assisting with store openings, conducting market visits, ensuring compliance, and providing team training. This role offers opportunities for significant impact and growth within the sales sector.

Qualifications

• 3+ years of experience in a Sales Supervisor or Sales Manager role.
• Experience in the FMCG sector dealing with major retailers.
• Experience within FMCG dealing with major retailers.

Responsibilities

• Manage sales area and monitor sales teams' performance.
• Participate in demos and marketing events.
• Assist Sales Representatives with store openings.
• Monitor compliance and reporting for call cycles.
• Provide training to consultants to enhance sales growth.
• Monitor performance against budgets for core categories.

Skills

Sales management

Communication skills

Analytical skills

Customer service

Education

Relevant tertiary qualification (Business/Sales/Marketing/Retail)

Job description

Main Purpose of the Job:

The main purpose of this position is to manage a sales area through tracking, recording, and monitoring the sales teams within a specific region.

Key Responsibilities:

Sales Management:

• Participate in demos, promotions and marketing events and evaluate the success thereof.
• Provide support and assistance to Sale Representatives with store openings.
• Meet with client to discuss opening order.
• Prepare quotes for store openings.
• Arrange with Marketing for presenters for demos and distribute to Sales Representatives and Telesellers.
• Prepare promotional materials for Sales Representatives.
• Analyse and review discrepancies.
• Walk through floor plan for store opening.
• Assist with product deliveries.
• Monitor progress of performance to budget on core categories: Ingredients, Casings, General Merchandise.

Sales Growth:

• Identify lowest market share customers and ensure targeting.
• Conduct route visits on a monthly basis.
• Visit every platinum customer and ensure we are delivering good service.
• Visit potential customers and ascertain needs.
• Look for new products and add value at each customer.
• Liaise with NPD and TIC regarding product specification on customer request.
• Communicate new product and service opportunities, and special developments.
• Discuss service level with clients.
• Review volumes with clients in terms of expectations and current offering.
• Sell the complete basket and increase sales by selling at a healthy % margin.

Call Compliance Monitoring:

• Manage reporting team’s call compliance to maintain a 90% compliance daily.
• Prepare and update call cycle plans.
• Schedule call cycles for reports.
• Monitor call compliance on a daily basis from daily reports received from IIntegrate.
• Review weekly call cycles to ensure 100% of all customers scheduled within a month.
• Complete weekly reviews on scheduling portal.
• Discuss compliance with Sales Representatives on a weekly basis.

Leadership/ People Management:

• Oversee progress towards achievement of targets through regular communication and strategic guidance.
• Provide training to consultants to ensure sales and customer service growth.

Requirements

• A completed, relevant tertiary qualification (Business/ Sales/ Marketing/ Retail).
• At least 3 years' experience in a Sales Supervisor or Sales Manager role required.
• Experience within FMCG dealing with major retailers.