AI-Enabled CMO: Category-Defining Industrial Brand Growth

GVW Group; Durbanville; Presencial; ZAR 1 800 000 - 2 400 000; Tempo integral

Resumo da oferta

GVW Group in Cape Town seeks a Chief Marketing Officer to build a category-defining industrial brand and a scalable growth engine, aligning brand with revenue objectives across fleets, operators, and procurement teams. This is a hands-on, field-driven leadership role that requires deep expertise in brand strategy, demand generation, and AI-enabled marketing.

You will lead a high-performance marketing organization, set go-to-market models, and drive measurable pipeline and revenue growth in

Qualificações

• 15+ years of progressive marketing leadership experience.
• Proven success building and scaling category-defining brands.
• Demonstrated ability to drive both brand creation and measurable commercial growth.
• Experience in industrial, automotive, vocational, OEM, or similar B2B sectors.
• Track record of driving pipeline and revenue impact, not just awareness.
• Experience marketing to multi-stakeholder, long-cycle buying environments.
• Strong commercial, operational, and strategic mindset.
• Proven experience implementing AI within marketing strategy and operations.

Responsabilidades

• Brand Building & Category Leadership
• Build and scale a differentiated, category-leading industrial brand
• Establish the company as a recognized market leader within targeted vocational industries
• Develop positioning that combines emotional relevance with commercial clarity
• Create narratives that resonate with fleets, operators, and industrial buying groups
• Drive long-term brand equity, loyalty, and industry influence
• Ensure consistent brand expression across all touchpoints
• Marketing & Growth Strategy
• Own end-to-end marketing and growth strategy
• Define go-to-market strategies by industry, segment, and application
• Align marketing with commercial growth priorities and revenue objectives
• Translate market insight into scalable growth programs
• Ensure integration across brand, demand generation, lifecycle, and channel strategy
• Demand Generation & Commercial Impact
• Marketing’s measurable contribution to pipeline, revenue growth, and funnel efficiency
• Develop measurable demand generation systems (ABM, lifecycle, digital, field events)
• Improve lead quality, conversion, CAC efficiency, and LTV
• Partner with Sales, Service, Product, and Commercial leadership for funnel alignment
• Vocational Market Engagement & Customer Proximity
• Lead market development through direct engagement with fleet owners and operators
• Ensure the brand is visible and credible in real operating environments
• Strengthen customer loyalty, advocacy, and long-term account penetration
• Grassroots, Influencer & Community-Led Growth
• Develop high-impact grassroots field-driven programs
• Leverage influencers and customer advocates to amplify credibility
• Define channel strategy across LinkedIn, YouTube, trade media, and industry platforms
• Create operator-focused storytelling that earns trust and engagement
• AI-Enabled Marketing Operating Model
• Lead AI adoption across strategy, execution, and decision-making
• Embed AI into content, campaign optimization, insights, and automation
• Demonstrate measurable gains in speed, scalability, and productivity
• Establish governance to balance AI with human judgment and brand integrity
• Team Leadership & Capability Development
• Execute through a high-performance marketing organization with clear ownership
• Build and lead a modern team across Brand, Demand, Digital, and Analytics
• Define roles, KPIs, and accountability; foster execution discipline and creativity

Conhecimentos

Brand creation

Category leadership

Industrial marketing

Demand generation

AI-enabled marketing

Field marketing

Descrição da oferta de emprego

GVW Group in Cape Town seeks a Chief Marketing Officer to build a category-defining industrial brand and a scalable growth engine, aligning brand with revenue objectives across fleets, operators, and procurement teams. This is a hands-on, field-driven leadership role that requires deep expertise in brand strategy, demand generation, and AI-enabled marketing.

You will lead a high-performance marketing organization, set go-to-market models, and drive measurable pipeline and revenue growth in