Zone Sales Leader — Travel‑Heavy Field Growth

General Motors Company; Lansing (MI); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Relocation benefits

Total Rewards resources

Job summary

General Motors is seeking a Field Zone Manager to lead a high-performing team and drive sales excellence across the assigned zone. This field-based role requires up to 75% travel to dealerships, with relocation to Grand Rapids, MI or nearby areas within 60 days of start date.

You will build strong dealer relationships, implement GTM strategies, and oversee training, digital marketing, and inventory performance across Tier 3 initiatives.

Qualifications

• Bachelor's degree in Business, Sales, Marketing or a related field.
• 5+ years of experience in Sales, Marketing, or related fields with a proven track record of revenue growth.
• 3+ years of experience leading, coaching, and developing a team.
• Strong automotive industry knowledge and business acumen.

Responsibilities

• Drive achievement of Zone Sales and Aftersales performance objectives.
• Promote Local Market Association (LMA) alignment and effectiveness through dealer and agency partnership.
• Lead communications that support the brand's business priorities and go-to-market strategies.
• Build and develop your team of DSMs through interviews, coaching, and timely feedback on performance.
• Analyze Zone-level performance, market conditions, competitive activity, and dealer trends to identify growth opportunities and develop data-informed strategies.
• Champion a business development culture that drives sales growth and aftersales opportunities.
• Promote dealer engagement and execution excellence in Tier 3 digital marketing initiatives.
• Lead District Manager teams in optimizing inventory performance and turn rates.
• Assist in development and implementation of Zone customer retention and conquest strategies.
• Hold dealers accountable through disciplined business planning and action plans that drive sales growth.
• Oversee the Zone dealer network while managing facility image program execution and compliance.
• Champion overall Zone training performance and Sales excellence.
• Champion a customer-centric culture in every decision and action.
• Administer dealer contracts and ensure compliance with performance standards.

Skills

Sales leadership

Dealership relations

Data analysis

Forecasting

Team coaching

Education

Bachelor's degree

Tools

Excel

Google Workspace

Job description

General Motors is seeking a Field Zone Manager to lead a high-performing team and drive sales excellence across the assigned zone. This field-based role requires up to 75% travel to dealerships, with relocation to Grand Rapids, MI or nearby areas within 60 days of start date.

You will build strong dealer relationships, implement GTM strategies, and oversee training, digital marketing, and inventory performance across Tier 3 initiatives.