Chevrolet Zone Manager - West Michigan

General Motors; Michigan; On-site; USD 110,000 - 150,000; Full time

Job summary

General Motors is seeking a Zone Manager to drive sales excellence across a designated territory in Michigan. You will lead a high-performing field team, nurture dealer relationships, and execute strategies to grow market share and profitability.

You will oversee training, digital marketing initiatives, and collaboration with district leaders to optimize inventory and performance. A strong track record in sales leadership and data-driven decision-making is essential.

Qualifications

• Bachelor’s degree in Business, Sales, Marketing or related field required.
• 5+ years of experience in Sales, Marketing or related fields with revenue growth.
• 3+ years of experience leading, coaching, and developing a team.
• Strong automotive industry knowledge and business acumen.
• Proficiency with spreadsheet and reporting tools, preferably Google Workspace.

Responsibilities

• Drive achievement of Zone Sales and Aftersales objectives.
• Promote Local Market Association alignment through dealer partnerships.
• Lead communications supporting brand priorities and go-to-market strategies.
• Develop and coach DSMs with timely feedback on performance.
• Analyze zone performance and market trends to identify growth opportunities.
• Oversee inventory optimization and dealer digital marketing initiatives.
• Ensure compliance with contracts and performance standards.

Skills

Sales leadership

Dealer relationships

Team coaching

Data analysis

Strategic planning

Travel up to 75%

Education

Bachelor’s degree in Business, Sales, Marketing or a related field

Tools

Google Workspace

Spreadsheet tools

Job description

Job Description Field Work Arrangement: This is a field-based position that requires up to 75% travel to dealerships within the assigned territory on a recurring basis. The selected candidate must currently reside within the territory or be willing to relocate to Grand Rapids, MI or a surrounding area approved by leadership within 60 days of the start date.

Be the driving force behind one of America's most recognized automotive brands. As part of Chevrolet’s Sales Team, you'll partner directly with dealers to grow sales, launch innovative products, and influence business performance across a diverse portfolio ranging from trucks and SUVs to EVs. This is an opportunity to make a measurable impact while building relationships and leading from the front.

As a Zone Manager, you’ll be the driving force behind sales excellence across your zone. You’ll lead a high-performing field team, build trusted dealer relationships, and execute strategies that fuel growth, customer satisfaction, and brand loyalty. This role leads a high-performing field team, develops strategic plans to expand dealer market share and profitability, and builds strong dealer relationships. The Zone Manager also oversees support functions including product and technology training, accessories, financial services, business development, and dealer digital marketing strategy.

• Drive achievement of Zone Sales and Aftersales performance objectives
• Promote Local Market Association (LMA) alignment and effectiveness through dealer and agency partnership
• Lead communications that supports the brand's business priorities and go-to-market strategies
• Build and develop your team of DSMs through internal and external candidate interviews, coaching, and offer timely candid feedback on the associates' performance
• Analyze Zone-level performance, market conditions, competitive activity, and dealer trends to identify growth opportunities and develop data-informed strategies that improve sales, market share, dealer profitability, customer satisfaction, and dealer effectiveness.
• Champion a business development culture that drives sales growth and aftersales opportunities
• Promote dealer engagement and execution excellence in Tier 3 digital marketing initiatives
• Lead District Manager teams in optimizing inventory performance and turn rates
• Assist in development and implementation of Zone customer retention and conquest strategies
• Hold dealers accountable through disciplined business planning and action plans that drive sales growth
• Oversee the Zone dealer network while managing facility image program execution and compliance
• Champion overall Zone training performance and Sales excellence
• Champion a customer-centric culture that places the customer at the center of every decision and action
• Administer dealer contractual agreements and ensure compliance with performance standards related to retail sales, customer satisfaction, profitability, and working capital

• Bachelor’s degree in Business, Sales, Marketing or a related field
• ~5+ years of experience in Sales, Marketing, or related fields with a proven track record of driving revenue growth
• ~3+ years of experience leading, coaching, and developing a team highly preferred
• ~ Strong automotive industry knowledge and business acumen, which may include sales, aftersales, service operations and customer experience management
• ~ Proficiency in spreadsheet and reporting tools, including data analysis, reporting, and visualization; preferably with Google workspace
• ~ Ability to travel up to 75%
• ~ Analyzes complex sales data across district, zone, and regional levels
• Uses data and customer insights to drive market-specific action plans
• Works independently and effectively manages competing priorities
• Thinks strategically and creatively to drive business results
• Navigates conflict constructively and addresses performance gaps directly
• Solves complex business challenges with innovative, practical solutions
• Openness to relocate across districts and markets to broaden business knowledge, gain diverse experiences, and support organizational needs

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., This role is categorized as remote; however, the selected candidate must live in an approved city within the assigned territory or be willing to relocate. The candidate will be required to relocate, or already reside in the approved city no later than the timeline provided at offer. The selected candidate will be required to travel at least 50% or more on a frequent basis. Relocation benefits are available for candidates who qualify under company policy. From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources .

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at .