YouTube SEO Specialist

Tandym Group; Vienna (VA); On-site; USD 50,000 - 75,000; Full time

Job summary

A leading financial institution is looking for a YouTube SEO Specialist to enhance the visibility of their video content. The role involves conducting keyword research, optimizing videos, creating engaging thumbnails, and analyzing performance metrics. Ideal candidates will have a background in YouTube SEO or digital marketing, with experience using analytics tools and best practices in video optimization.

Qualifications

• 1+ years of experience in YouTube SEO, Video Optimization, or Digital Marketing.
• Strong understanding of YouTube algorithms and analytics tools.
• Proficiency in tools such as TubeBuddy, VidIQ, Google Trends.

Responsibilities

• Conduct keyword research and optimize existing YouTube videos.
• Create engaging thumbnails and analyze SEO performance metrics.
• Provide regular reporting on SEO performance.

Skills

YouTube SEO

Video Optimization

Digital Marketing

Analytical Skills

Organizational Skills

Communication Skills

Tools

TubeBuddy

VidIQ

Google Trends

Job description

A Fortune 100 financial institution is seeking a skilled YouTube SEO Specialist to optimize and enhance the visibility and performance of existing video content on their YouTube channel.

Responsibilities:

Conduct keyword research to identify high-impact keywords and search terms relevant to existing YouTube content
Optimize existing YouTube videos by updating titles, descriptions, tags, and other metadata based on best practices and keyword insights
Create visually engaging and SEO-friendly thumbnails to improve click-through rates
Analyze YouTube analytics and SEO performance metrics (search rankings, impressions, click-through rate, watch time, etc.) to inform ongoing strategy
Provide regular reporting on SEO performance and recommendations for continued improvement
Develop YouTube SEO best practices based on findings and apply them consistently across the channel
Collaborate with internal teams to share optimization insights and support future video content strategies

Qualifications:

1+ years of experience in YouTube SEO, Video Optimization, or Digital Marketing
Proven success in improving video discoverability and engagement through SEO best practices
Strong understanding of YouTube algorithms, analytics tools, and keyword trends
Proficiency in tools such as TubeBuddy, VidIQ, Google Trends, or similar platforms
Ability to conceptualize and direct the creation of high-performing thumbnails
Strong analytical, organizational, and communication skills

Desired Skills:

Experience working with enterprise brands or within regulated industries