PPC Specialist

Inhabit®; Mobile (AL); Remote; USD 60,000 - 100,000; Full time

Job summary

Inhabit is seeking a PPC Specialist focused on managing and optimizing digital advertising campaigns for clients in the vacation rental industry. You'll work remotely and have about 30-45 clients, with key responsibilities in strategy, data analysis, and client communication. Join a team committed to empowering property management professionals and helping small businesses succeed through effective marketing strategies.

Benefits

Health Insurance: Medical, Dental, Vision and Prescription Plans

Retirement Savings Plan (401K) with discretionary company match

Paid Vacation

Paid Volunteer Time

Qualifications

• Minimum of 3 years at a digital agency in a client facing PPC role.
• Experience setting up and managing campaigns end to end in Google Ads and Microsoft Ads is required.

Responsibilities

• Set up and manage Google and Microsoft PPC, Display, and Remarketing accounts.
• Analyze historical data and optimize for online revenue and maximizing conversions.
• Provide monthly client report including analysis and recommendations.

Skills

Data analysis

Client communication

Organizational skills

Tools

Google Ads

Microsoft Ads

Google Analytics 4

Looker

Job description

Join to apply for the PPC Specialist role at Inhabit

Join to apply for the PPC Specialist role at Inhabit

Get AI-powered advice on this job and more exclusive features.

About Inhabit

Inhabit is a software company serving the residential and vacation property management industries. It delivers best-in-class software solutions while fostering industry-leading innovation and collaboration. Powered by its diverse team of business leaders and industry experts, the company focuses on providing property management professionals more choice through its software ecosystems. Inhabit believes that property managers are central to the success of the residential and vacation housing markets and delivers products built to empower them, their investors, and communities. Inhabit’s private equity partners include Goldman Sachs Asset Management, Insight Partners, Greater Sum Ventures and PSG. These are committed to helping support the company’s commitment to property management software solutions. To learn more, visit

Description

About Inhabit

Inhabit is a software company serving the residential and vacation property management industries. It delivers best-in-class software solutions while fostering industry-leading innovation and collaboration. Powered by its diverse team of business leaders and industry experts, the company focuses on providing property management professionals more choice through its software ecosystems. Inhabit believes that property managers are central to the success of the residential and vacation housing markets and delivers products built to empower them, their investors, and communities. Inhabit’s private equity partners include Goldman Sachs Asset Management, Insight Partners, Greater Sum Ventures and PSG. These are committed to helping support the company’s commitment to property management software solutions. To learn more, visit

About Blue Tent

Bluetent is a part of the Inhabit brand and is a top tier digital agency serving the vacation rental industry with a variety of solutions to help vacation rental companies grow their business through direct booking websites, channel management, and high quality digital and email marketing services. We are a group of travel enthusiasts who bring a passion for life to the work we do every day.

Job Description Summary

Bluetent is seeking an enthusiastic and experienced PPC Specialist to set up, manage, and optimize campaigns for our clients in the vacation rental industry. This role is remote and will have a portfolio of vacation rental manager clients (approximately 30-45 clients). The specialist is responsible for setting up, optimizing, and reporting on digital advertising (PPC) accounts. This position is primarily focused on Paid Search Ads within the Google and Microsoft Ads platforms. Digital advertising campaigns may also include Remarketing, Display, and YouTube advertising. This position consists of 30% budget allocation, client communication, and reporting, and 70% strategy, data analysis, implementation, and optimization.

What You’ll Do (Functions & Responsibilities)

• Set up and manage a variety of Google and Microsoft PPC, Display, and Remarketing accounts for ecommerce clients in the vacation rental vertical
• Maintain client relationships and implement digital advertising strategies using best practices and Bluetent’s advertising approach
• Ability to seamlessly manage multiple accounts and competing priorities, while paying attention to improving ROI and customer satisfaction
• Provide budget recommendations based on seasonality, search impression share, and client goals
• Analyze historical data and optimize for online revenue and maximizing conversions
• Provide monthly client report including an analysis of the data and recommendations, and participate in monthly calls with various clients to communicate results and strategy ideas
• Collaborate with team members on multi-channel marketing initiatives, with an understanding of how paid search fits into the digital marketing ecosystem
  
  
  

Qualifications

What We’re Looking For (Minimum qualifications)

• Minimum of 3 years at a digital agency in a client facing PPC role
• Experience setting up and managing campaigns end to end in Google Ads and Microsoft Ads is required
• Strong understanding of paid search advertising and its value as part of a client’s digital marketing mix
• Ability to interpret and analyze data in Google Analytics 4
• Have an aptitude for data analysis and problem solving
• Looker (formerly Google Data Studio) Reporting experience is a plus
• Ability to communicate via email, phone, and video chat effectively and confidently with clients
• Ability to multi-task with ease and handle competing priorities
• Excellent organizational skills
• Must be a team player that is also comfortable working independently
• A passion for digital marketing and the desire to help small ecommerce businesses in the vacation rental industry succeed
  
  
  

Type

• Full Time, Salaried, Exempt
  
  
  

Location

• AL Coast
  
  
  

Benefits Include

• Competitive Pay
• Health Insurance: Medical, Dental, Vision and Prescription Plans
• Health Savings Accounts
• Flexible Spending Account
• Dependent Flexible Spending Account
• Critical Illness
• Accident
• Retirement Savings Plan (401K) with discretionary company match
• Short and Long Term Disability
• Company Paid $25,000.00 life insurance
• Supplemental Life and AD&D Insurance
• Employee Assistance Program
• Paid Holidays
• Paid Vacation
• Paid Volunteer Time
• Inhabit Employee Discount Programs
  
  
  

Our Company is an Equal Opportunity Employer and complies with all federal, state, and local laws, including providing reasonable accommodations to applicants.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

Referrals increase your chances of interviewing at Inhabit by 2x

Sign in to set job alerts for “Digital Marketing Specialist” roles.

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.