Marketing Manager

The Pave; Miami (FL); Remote; USD 60,000 - 200,000; Full time

Job summary

The Pave, a leader in the infrastructure and construction services sector, seeks a dynamic Head of Marketing. This remote position focuses on developing a comprehensive marketing strategy to enhance lead generation across various brands and geographical areas. The ideal candidate will have extensive experience in performance marketing and a proven track record in scaling marketing efforts within multi-location businesses.

Benefits

Performance-based bonus

Equity options

Qualifications

• 5+ years of experience in performance marketing.
• Hands-on experience with paid media and SEO.
• Proven ability to scale lead generation across multiple geographies.

Responsibilities

• Oversee and manage marketing strategies for all portfolio companies.
• Run geo-targeted paid media campaigns and optimize local ad platforms.
• Build dashboards to track campaign success metrics.

Skills

Performance marketing

Paid media

SEO

Marketing analytics

Lead generation

Job description

Industry: Infrastructure, Construction Services, Private Equity Roll-up

Compensation: Competitive salary + performance-based bonus + equity

Role Overview

Head of Marketing – The Pave

Location: Remote preferred, Southwest-based candidates encouraged

Industry: Infrastructure, Construction Services, Private Equity Roll-up

Compensation: Competitive salary + performance-based bonus + equity

Role Overview

The Pave is acquiring and scaling infrastructure services companies across the country. We’re looking for a Head of Marketing who can build a demand engine across our portfolio. This role is for someone who understands how to build marketing infrastructure from the ground up and drive consistent, measurable lead flow across multiple geographies and brands.

You’ll own all paid and organic strategy, manage digital assets for every operating company, and create the systems that turn site visits into sales calls.

Responsibilities

Paid Media & Local Campaigns

• Run and optimize geo-targeted paid media campaigns (Google Ads, Meta, YouTube, etc.)
• Launch and test local service ad platforms (LSAs, Yelp, Waze, etc.)
• Build dashboards to track CAC, CPL, and conversion by market

Website & Conversion Funnel Management

• Oversee and manage websites for each portfolio company
• Build and test high-converting landing pages for specific services and markets
• Implement conversion tracking, call tracking, and form routing
• Coordinate with design/dev contractors or internal team for fast implementation

SEO & Organic Growth

• Build a playbook for local and regional SEO at the company and location level
• Structure content calendars and backlink strategies
• Monitor rankings, fix technical issues, and ensure all sites are optimized for search and speed

Team & Systems Development

• Build or manage internal and external teams (freelancers, agencies, contractors)
• Establish a scalable marketing tech stack (CRM, CMS, reporting tools, etc.)
• Collaborate with Sales, Ops, and M&A teams to support company-wide initiatives
• Create standard operating procedures to replicate success across acquisitions

What We’re Looking For

• 5+ years of experience in performance marketing, ideally in local services or multi-location businesses
• Hands-on experience with paid media, SEO, landing pages, and CRM integrations
• Strong understanding of marketing analytics and campaign attribution
• Proven ability to scale lead generation across multiple geographies
• Clear communicator who can prioritize impact and move fast
• Bonus: Experience in home services, trades, or construction-related industries
• Bonus: You’ve worked inside a PE-backed roll-up or decentralized service company

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Venture Capital and Private Equity Principals

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