YouTube & Paid Search Specialist

Ōura; United States; Remote; USD 80,000 - 110,000; Full time

Benefits offered by this job

Competitive salary and equity packages

Health, dental, vision insurance

Oura Ring and employee discounts

22 days paid time off + holidays

Sick leave and parental leave

Job summary

Ōura is seeking a detail‑oriented Paid Search Specialist to execute and optimize global search programs across Google Ads and YouTube. You will partner with Paid Media leadership, analytics, and agencies to ensure efficient growth and alignment with regional priorities.

The role emphasizes hands‑on campaign setup, testing, and performance analysis, with responsibilities spanning pixel tracking, reporting, and cross‑functional collaboration in a fast‑paced environment.

Qualifications

• 2-3+ years of hands‑on experience managing paid search and YouTube campaigns.
• Strong understanding of modern search account structure, keyword strategy, bidding models, and performance optimization.
• Experience running performance-focused paid search ads for omnichannel consumer brands.
• Comfort analyzing data and translating performance metrics into optimization actions.
• Detail‑oriented, highly organized, and comfortable operating in‑platform daily.
• Strong collaboration skills and ability to work in a fast‑paced environment.

Responsibilities

• Build, launch, and optimize campaigns across Google Ads, Microsoft Ads, YouTube, and other search platforms.
• Manage keyword strategy, bidding, budgets, audience layering, and campaign structure to drive efficient growth.
• Monitor performance and implement weekly optimizations through bidding, SQR, keyword expansion and exclusion, negative keyword management, and ad strength improvements.
• Support structured testing across bidding strategies, audiences, creative variations, ad copy, and landing pages.
• Analyze performance trends (CTR, CVR, CAC) to uncover optimization opportunities that support both channel performance and regional campaign objectives.
• Translate complex platform changes (e.g. automation shifts, broad match, PMAX, AI Overview, Discovery) into clear testing roadmaps and actionable recommendations.
• Ensure accurate pixel tracking, event configuration, product feed hygiene, and UTM parameter implementation.
• Maintain clean, scalable account architecture that supports market growth.
• Support audience uploads, exclusions, and segmentation strategies.
• Monitor and report on key metrics including CAC, CVR, engagement rates, and spend pacing.
• Translate performance data into clear insights and recommendations for both media and regional stakeholders in weekly, monthly, and quarterly reporting.
• Partner with analytics and channel leads to connect platform results with business outcomes through advanced measurement (e.g. Brand Lift Studies, MMM, Incrementality).
• Collaborate with paid search lead, paid media generalists, and regional marketing stakeholders to ensure cohesive cross-channel strategy.
• Work closely with agency partners to ensure high-quality execution and optimization rigor.

Skills

Paid search

YouTube campaigns

Keyword strategy

Bidding models

Performance optimization

Data analysis

Collaboration

In-platform daily

Tools

Google Ads

Microsoft Ads

UTM parameters

Job description

Ōura is seeking a detail‑oriented Paid Search Specialist to execute and optimize global search programs across Google Ads and YouTube. You will partner with Paid Media leadership, analytics, and agencies to ensure efficient growth and alignment with regional priorities.

The role emphasizes hands‑on campaign setup, testing, and performance analysis, with responsibilities spanning pixel tracking, reporting, and cross‑functional collaboration in a fast‑paced environment.