YouTube Growth & Retention Lead

Hammer Media; Austin (TX); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Office in East Austin

Office in Dallas

Unlimited PTO

Health, dental, vision coverage and 4

401(k) with company match

Lunch stipend

Job summary

Hammer Media, creator of Caleb Hammer and the Financial Audit YouTube show, seeks a YouTube Strategist & Retention Lead to maximize audience retention and channel growth. You will analyze performance, guide content strategy, and collaborate with producers, editors, and leadership to refine every stage of the viewer journey.

You’ll identify retention drivers, test ideas, and build repeatable playbooks to improve watch time, titles, thumbnails, and episode structure across Financial Audit.

Qualifications

• Experience growing YouTube channels or optimizing long-form digital content.
• Strong ability to interpret retention curves and identify why viewers leave.
• Excellent analytical and problem-solving skills.

Responsibilities

• Help manage content and strategy for Financial Audit
• Analyze YouTube data including audience retention, watch time, and engagement metrics to identify opportunities for improvement
• Review every published video and provide actionable feedback to producers and editors
• Identify where viewers drop off and recommend changes to pacing, storytelling, editing, scripting, graphics, music, and structure
• Develop best practices for hooks, intros, transitions, pattern interrupts, and end-of-video retention
• Collaborate with editors throughout post-production to maximize audience engagement
• Analyze title and thumbnail performance
• Build dashboards and recurring reports that highlight key performance metrics and insights
• Present findings and recommendations to leadership and creative teams
• Help establish repeatable frameworks and playbooks that improve performance across every channel
• Stay current on YouTube algorithm changes, platform updates, and emerging best practices

Skills

YouTube channel growth

Audience retention analytics

Data-driven decisions

Storytelling & pacing

Cross-functional collaboration

Tools

Dashboards

YouTube Analytics

Job description

Hammer Media, creator of Caleb Hammer and the Financial Audit YouTube show, seeks a YouTube Strategist & Retention Lead to maximize audience retention and channel growth. You will analyze performance, guide content strategy, and collaborate with producers, editors, and leadership to refine every stage of the viewer journey.

You’ll identify retention drivers, test ideas, and build repeatable playbooks to improve watch time, titles, thumbnails, and episode structure across Financial Audit.