YouTube Creator Partnerships Lead

The Walt Disney Company; Glendale (CA); On-site; USD 127,000 - 170,000; Full time

Benefits offered by this job

Bonus potential

Long-term incentives

Medical benefits

Job summary

The Walt Disney Company in Glendale, CA seeks a Sr. Manager, Creator Partnerships - YouTube to lead high-priority creator programs, aligning business and audience objectives with Disney's brand priorities across maker partnerships.

You will drive strategy, evaluate talent, negotiate deals, and oversee execution from brief to post-campaign assessment, partnering with cross-functional teams to maximize ROI.

Qualifications

• 7+ years of progressive experience in influencer/creator marketing, talent partnerships, digital marketing, content strategy, platform partnerships or related fields.
• Bachelor’s degree in Marketing, Communications, Public Relations, Business or related field.
• Proven ability to develop creator strategies, manage high-profile creator or talent relationships and execute integrated, social-first digital content programs at scale.
• Demonstrated experience managing complex, high-value creator, talent or content partnership agreements, including scope, deliverables, usage, performance expectations and stakeholder alignment.
• Strong commercial acumen with experience stewarding budgets, managing partnership value, evaluating performance and driving optimizations that improve return on investment.
• Deep understanding of social and digital platforms, creator ecosystems, YouTube, evolving content formats, audience behaviors and platform-specific engagement strategies.
• Exceptional organizational skills with a demonstrated ability to lead multiple complex, fast-paced workstreams simultaneously under tight deadlines and with significant stakeholder visibility.
• Outstanding written, verbal and presentation skills, with the ability to craft compelling narratives, influence cross-functional partners and communicate effectively with internal and external stakeholders.
• Excellent judgment when assessing brand alignment, creator suitability, business opportunity, reputational considerations and partnership risks.
• A proactive, solutions-oriented leader who brings creative thinking, strong accountability and the confidence to champion strategic recommendations in a highly matrixed environment.

Responsibilities

• Lead creator strategy for a portfolio of high-priority partnerships, translating business, brand and audience objectives into integrated creator programs that drive engagement, relevance and measurable marketing impact.
• Steward a significant portion of Disney’s large-scale creator investments and complex partnership agreements, aligning leadership, legal, business affairs, finance and cross-functional stakeholders around deal strategy, deliverables, value expectations and investment outcomes.
• Lead the full lifecycle of critical creator partnerships from strategic brief development, talent evaluation and deal strategy through execution, content review, performance tracking, optimization and post-campaign value assessment.
• Own senior-level relationships with third-party creator partners, agencies and production partners, building long-term, mutually beneficial partnerships that advance Disney brand priorities and the broader enterprise creator strategy.
• Architect channel, content and activation strategies that generate incremental value across creator appearances, integrations, disruptive activations, social extensions and Disney-owned distribution opportunities.
• Drive cross-functional workstreams across marketing, communications, legal, business affairs, finance, operations, production and platform teams to ensure creator programs are strategically aligned, operationally sound, financially disciplined and executed with excellence.
• Identify, evaluate and advance new creator talent opportunities, conducting rigorous brand-fit, audience, commercial and risk assessments to inform partnership recommendations and investment decisions in partnership with the Creator Content & Partnership team.
• Set performance expectations, reporting cadences and optimization plans for creator partnerships, leveraging insights to sharpen content strategy, strengthen future deal structures and maximize return on investment.
• Monitor creator, platform, audience and marketplace trends to identify emerging opportunities, inform long-range planning and keep Disney positioned at the forefront of creator-led digital storytelling.

Skills

Influencer marketing

Creator partnerships

Digital marketing

Content strategy

Platform partnerships

Budget management

Stakeholder management

Analytics & reporting

Education

Bachelor’s degree in Marketing or related field

Job description

The Walt Disney Company in Glendale, CA seeks a Sr. Manager, Creator Partnerships - YouTube to lead high-priority creator programs, aligning business and audience objectives with Disney's brand priorities across maker partnerships.

You will drive strategy, evaluate talent, negotiate deals, and oversee execution from brief to post-campaign assessment, partnering with cross-functional teams to maximize ROI.