Sr. Manager, Creator Partnerships - YouTube (PH)

Disney Cruise Line - The Walt Disney Company; Glendale (CA); On-site; Confidential; Full time

Benefits offered by this job

Bonus potential

Benefits package

Job summary

Disney Cruise Line - The Walt Disney Company is seeking a Sr. Manager, Creator Partnerships to define and drive Disney’s content strategy across high-impact creator initiatives on YouTube.

This role leads a portfolio of premium creator relationships and orchestrates end-to-end deal strategy, content reviews, and performance optimization in a matrixed enterprise. The ideal candidate brings 7+ years in influencer marketing, strong leadership, deep knowledge of the creator economy and the ability

Qualifications

• 7+ years of progressive experience in influencer/creator marketing, talent partnerships, or related fields.
• Bachelor’s degree in Marketing, Communications, PR, Business, or related field.
• Proven ability to develop creator strategies and manage high-profile creator relationships and execute integrated, social-first digital content programs at scale.
• Experience managing complex, high-value creator, talent or content partnership agreements, including scope, deliverables, usage, performance expectations and stakeholder alignment.

Responsibilities

• Lead creator strategy for high-priority partnerships to drive engagement, relevance and measurable marketing impact.
• Steward a significant portion of Disney’s creator investments and align leadership, legal, business affairs, finance and stakeholders on deal strategy.
• Lead the full lifecycle of creator partnerships from strategic brief development to post-campaign value assessment.
• Own senior-level relationships with third-party creator partners, agencies and production partners.
• Architect channel, content and activation strategies across appearances, integrations and Disney-owned distribution opportunities.
• Drive cross-functional workstreams across marketing, legal, finance, operations, production and platform teams to ensure programs are aligned and executed with excellence.
• Identify, evaluate and advance new creator opportunities with rigorous brand-fit, audience, commercial and risk assessments.
• Set performance expectations, reporting cadences and optimization plans for creator partnerships.

Skills

Influencer/creator marketing

Talent partnerships

Digital marketing

Content strategy

Platform partnerships

Strategic leadership

Education

Bachelor's degree in Marketing, Communications, Public Relations, Business or related field

Job description

TheSr. Manager, Creator Partnerships - YouTubeisa strategic leader responsible fordefininganddrivingDisney’scontentstrategyacrosshigh-impactcreator partnershipinitiatives.This roleownsa portfolio of complex, high-value creator relationships andtranslatesenterprise marketing priorities into scalable creator-led storytelling, platform activations, and audience growthstrategies.

Reporting tothe VP,Digital Marketing, this positionoperateswithin a specialized enterprise creator and YouTube marketing teamand directly stewardsa significant portionofDisney’slarge-scale creatorinvestment portfolio.The Sr. Managerleadsthe full partnership lifecycle—from strategy development, creator evaluation and dealarchitecturethrough execution, optimization, performancemanagementand value realization.

Theideal candidate is a commerciallyastute, highlyinfluentialleader with deep fluency in the creator economy,soundjudgment in managing premium talent and platform relationships, and aprovenability toleadsophisticated digital content programs across a highly matrixed organization.

*Please note this is a project hire role that is estimated to go for 12 months.

Responsibilities:

• Lead creator strategy for a portfolio of high-priority partnerships, translating business, brand and audienceobjectivesinto integrated creator programs that drive engagement,relevanceand measurable marketing impact.

• Stewarda significant portionofDisney’slarge-scale creator investments and complex partnership agreements,aligningleadership, legal, business affairs, finance and cross-functional stakeholdersarounddealstrategy, deliverables,valueexpectationsand investment outcomes.

• Leadthe full lifecycle of critical creator partnerships from strategic brief development, talent evaluation anddeal strategythrough execution, content review, performance tracking,optimizationand post-campaign value assessment.

• Ownsenior-level relationships withthird-party creator partners,agenciesand production partners, building long-term, mutually beneficialpartnershipsthatadvanceDisney brand priorities andthebroader enterprise creator strategy.

• Architectchannel,contentand activation strategies thatgenerateincremental value across creator appearances, integrations, disruptive activations, socialextensionsand Disney-owned distribution opportunities.

• Drivecross-functionalworkstreams across marketing, communications, legal, business affairs, finance, operations,productionand platform teams to ensurecreator programs are strategically aligned, operationally sound, financially disciplined and executedwith excellence.

• Identify,evaluateandadvancenew creator talentopportunities,conductingrigorous brand-fit, audience, commercial and risk assessments to inform partnership recommendations and investment decisionsin partnership with the Creator Content & Partnership team.

• Setperformance expectations, reporting cadences and optimization plans for creator partnerships,leveraginginsights tosharpencontent strategy, strengthen future dealstructuresand maximize return on investment.

• Monitor creator, platform, audience and marketplace trends toidentifyemerging opportunities, inform long-rangeplanningand keep Disney positioned at the forefront of creator-led digital storytelling.

Required Qualifications:

• 7+ years of progressive experience in influencer/creator marketing, talent partnerships, digital marketing, content strategy, platformpartnershipsor related fields.

• Bachelor’s degree in Marketing, Communications, Public Relations,Businessorrelatedfield.

• Proven ability to developcreatorstrategies, manage high-profile creator or talent relationships and execute integrated, social-first digital content programsatscale.

• Demonstrated experiencemanaging complex, high-value creator,talentor content partnership agreements, including scope, deliverables, usage, performanceexpectationsand stakeholder alignment.

• Strong commercial acumen with experiencestewarding budgets,managingpartnership value,evaluatingperformanceanddrivingoptimizationsthatimprove return on investment.

• Deep understanding of social and digital platforms, creator ecosystems, YouTube, evolving content formats, audiencebehaviorsand platform-specific engagement strategies.

• Exceptional organizational skills with a demonstrated ability to lead multiplecomplex, fast-paced workstreams simultaneously under tight deadlines and with significant stakeholder visibility.

• Outstanding written, verbal and presentation skills, with the ability to craft compelling narratives, influence cross-functional partners and communicate effectively with internal and external stakeholders.

• Excellent judgment when assessing brand alignment, creator suitability, business opportunity, reputationalconsiderationsand partnership risks.

• Aproactive, solutions-oriented leaderwho brings creative thinking, strongaccountabilityand the confidence to champion strategicrecommendationsin a highly matrixed environment.

PreferredQualifications:

• An appreciation for the Disney brand and an understanding of its diverse global businesses, franchises, operatingsegmentsand consumerecosystem.

• Experience working within highly matrixed organizations and managing complex, multi-stakeholder approval processes across brand, legal, finance,operationsand executive teams.

• Deep understanding of the YouTube creator landscape, including long-form storytelling, creator monetization, platform-specific features, audiencedevelopmentand viewer engagement trends.

• Familiarity with talent contracting, rights and usage negotiations, FTC guidelines, brand safety, contentcomplianceand risk review workflows.

• Experience using analytics, performancereportingand marketplace insights to shape creator strategy,optimizeinvestments and inform future partnership recommendations.

• Willingness and ability toworka flexible schedule as needed.

The hiring range for this position in Glendale, CA is $126,800 to $170,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.