YouTube Channel Strategy Leader

Adobe; San Francisco (CA); On-site; USD 151,000 - 219,000; Full time

Job summary

Adobe is seeking a YouTube strategist to own the end‑to‑end channel strategy, content programming, and audience growth. You will translate platform insights into briefs for the social team and collaborate with creatives to craft YouTube‑first concepts, thumbnails, and episode formats.

The role requires 5+ years in YouTube or content strategy, deep knowledge of the algorithm, and ability to drive engagement across long‑form, Shorts, and live formats.

Qualifications

• 5+ years in YouTube, video, or content strategy with proven channel growth.
• Strong understanding of YouTube algorithm, packaging, retention, and analytics.
• Experience briefing creative teams and translating insights into direction.

Responsibilities

• Define YouTube channel positioning, pillars, and programming across long‑form, Shorts, and live.
• Lead rollout plans for new series and originals with cross‑functional partners.
• Develop audience growth strategies to boost subscribers, watch time, and engagement.
• Own YouTube search, discovery optimization, and AI/answer-engine visibility.

Skills

YouTube strategy

Content strategy

Creative direction

Analytics

Briefing creatives

Job description

Adobe is seeking a YouTube strategist to own the end‑to‑end channel strategy, content programming, and audience growth. You will translate platform insights into briefs for the social team and collaborate with creatives to craft YouTube‑first concepts, thumbnails, and episode formats.

The role requires 5+ years in YouTube or content strategy, deep knowledge of the algorithm, and ability to drive engagement across long‑form, Shorts, and live formats.