YouTube Channel Growth Strategist

Google LLC; San Bruno (CA); On-site; USD 116,000 - 166,000; Full time

Job summary

Google LLC in California seeks a YouTube Social Strategist, Marketing to own day-to-day channel optimization and programming strategy for the flagship YouTube channel with 45M+ subscribers.

You will analyze retention curves, CTR, and audience cohorts, partnering with internal teams and external production partners to shape titles, thumbnails, and posting cadence. The role emphasizes data-driven decision making and platform-native growth.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in social media marketing.
• Experience working cross-functionally with various stakeholders and teams.
• Experience developing and executing social media strategies.
• Experience with video hosting, live streaming or social media platforms.
• Experience with YouTube, Search, or Video Advertising.

Responsibilities

• Own daily YouTube Studio channel management and optimization for YouTube on the YouTube platform, running thumbnail test and compare experiments, title pivots, metadata updates, and channel storefront curation.
• Develop and manage the YouTube programming calendar on YouTube, orchestrating publishing cadence and native platform cross-linking across long-form VOD, shorts, collabs, and posts.
• Analyze YouTube Analytics retention curves, CTR, browse and suggested discovery, and viewer cohorts to diagnose platform performance drivers and guide programming decisions.
• Partner with internal producers and creative studios to enforce data-backed greenlight gates, supplying YouTube packaging briefs and feedback without leading video production.
• Execute ongoing YouTube back-catalog audits, packaging refreshes, and creator-ecosystem benchmarks, delivering organic channel performance readouts to editorial leadership and cross-functional partners.

Skills

Social media marketing

Cross-functional collaboration

Social media strategy

Video platforms experience

YouTube Ads

Education

Bachelor's degree or equivalent

Tools

YouTube Studio

Google Workspace

Job description

Google LLC in California seeks a YouTube Social Strategist, Marketing to own day-to-day channel optimization and programming strategy for the flagship YouTube channel with 45M+ subscribers.

You will analyze retention curves, CTR, and audience cohorts, partnering with internal teams and external production partners to shape titles, thumbnails, and posting cadence. The role emphasizes data-driven decision making and platform-native growth.