Youtube Media Buyer

Adsurdly; Washington, Baltimore (District of Columbia, MD); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Salary 70-90k

Paid time off

Conferences

Coaching and training opportunities

Direct work with experienced marketers

Room to test your ideas

Job summary

Adsurdly in Washington, DC seeks an experienced YouTube Media Buyer to join our tight-knit team and own YouTube campaigns from launch to scale. You will work with our media buying and creative teams to test hooks, audiences, offers, and landing pages, using data to drive decisions and optimize performance.

The ideal candidate has 2+ years of hands-on YouTube Ads experience, a direct-response mindset, and comfort working with large monthly ad spends.

Qualifications

• 2+ years of hands-on experience running YouTube Ads.
• Experience managing and scaling performance-focused campaigns.
• Strong understanding of Google Ads and YouTube campaign structures.
• Experience managing meaningful monthly ad spend.
• Strong understanding of direct-response marketing.
• Comfortable working with numbers and making decisions based on performance data.
• Good understanding of creative testing, hooks, messaging, and offers.
• Experience managing multiple campaigns at once.
• Lead generation experience is strongly preferred.
• Experience in legal, personal injury, or other high-value lead generation is a plus.

Responsibilities

• Building, launching, managing, and scaling YouTube campaigns.
• Testing audiences, creatives, hooks, offers, and landing pages.
• Monitoring CPL, CPA, conversion rates, spend, lead quality, and overall campaign performance.
• Finding opportunities to scale winning campaigns.
• Troubleshooting campaigns when performance drops.
• Working directly with our creative team on new video concepts, hooks, scripts, and angles.
• Using campaign data to help decide what creative we should test next.
• Researching competitors and new opportunities.
• Managing multiple campaigns and markets at once.
• Keeping tests and results organized so we know what worked, what didn't, and what we're testing next.

Skills

YouTube Ads

Performance campaigns

Google Ads basics

Monthly ad spend

Direct-response marketing

Data-driven decisions

Creative testing

Multiple campaigns

Lead gen experience

Legal lead gen

Tools

Analytics tools

Job description

If you have real experience running and scaling YouTube ad campaigns, understand direct-response marketing, and want to work with a team of experienced marketers who actually enjoy what they do, keep reading.

We’re Adsurdly, a marketing agency working with some of the largest law firms in the country. We specialize in generating cases for our clients through paid media, SEO, and other marketing channels.

We’re a team based in Annapolis, MD, and we’re looking for an experienced YouTube Media Buyer to join us.

We work hard, move fast, and have a lot of fun doing it. We’re a pretty tight-knit team, and we want someone who’s excited to come into the office, throw ideas around, test things, and help us get better.

THE ROLE

We’re looking for someone who really knows YouTube Ads.

Not someone who has launched a few YouTube campaigns as part of a larger Google Ads account. We want someone who understands how to build, test, optimize, and scale YouTube campaigns and knows how much creative impacts performance.

You’ll work closely with our media buying and creative teams to test new hooks, angles, audiences, offers, and landing pages.

We want someone who can look at an account, figure out what’s working and what isn’t, and come up with a plan for what to test next.

WHAT YOU'LL BE DOING

• Building, launching, managing, and scaling YouTube campaigns
• Testing audiences, creatives, hooks, offers, and landing pages
• Monitoring CPL, CPA, conversion rates, spend, lead quality, and overall campaign performance
• Finding opportunities to scale winning campaigns
• Troubleshooting campaigns when performance drops
• Working directly with our creative team on new video concepts, hooks, scripts, and angles
• Using campaign data to help decide what creative we should test next
• Researching competitors and new opportunities
• Managing multiple campaigns and markets at once
• Keeping tests and results organized so we know what worked, what didn't, and what we're testing next

WHAT WE'RE LOOKING FOR

• 2+ years of hands-on experience running YouTube Ads
• Experience managing and scaling performance-focused campaigns
• Strong understanding of Google Ads and YouTube campaign structures
• Experience managing meaningful monthly ad spend
• Strong understanding of direct-response marketing
• Comfortable working with numbers and making decisions based on performance data
• Good understanding of creative testing, hooks, messaging, and offers
• Experience managing multiple campaigns at once
• Lead generation experience is strongly preferred
• Experience in legal, personal injury, or other high-value lead generation is a plus

We're also looking for someone who takes ownership.

If something isn't working, you don't wait for someone else to point it out. You dig into the numbers, figure out what might be happening, and come back with ideas to fix it.

And when something is working, you know how to build on it.

WHAT SUCCESS LOOKS LIKE

You know your campaigns inside and out.

You know what's performing, what's struggling, what we're testing, and what we should try next.

You work closely with our creative team instead of treating creative as something that just gets handed to you.

You’re constantly testing and learning, but you're not testing things just for the sake of testing. There should be a reason behind what you're doing.

Over time, we'd like this person to take real ownership of YouTube at Adsurdly and help us continue building out the channel.

WORKING AT ADSURDLY

We're serious about growing the company, but we're not trying to build a boring corporate office.

We like working with smart people who are good at what they do, can take a joke, bring ideas to the table, and don't need to be micromanaged.

You’ll be working in person with our team in Washington, DC, which means more collaboration, faster feedback, and plenty of conversations that start with, \"What if we tried this?\"

What we offer:

• 70,000-90,000 annual salary, depending on experience
• Paid time off
• Conferences, coaching, and training opportunities
• The chance to work directly with experienced marketers
• A lot of room to test your ideas

We don't expect you to know everything.

But we do expect you to know YouTube Ads, care about getting better, and be willing to take ownership of your work.