YouTube Ads Manager

Zeta Global; United States; Hybrid; USD 110,000 - 140,000; Full time

Job summary

Zeta Global is seeking a Manager, YouTube Ads to lead end-to-end paid YouTube campaigns for its clients. You will oversee campaign setup, optimization, pacing, reporting, and insights, acting as a subject matter expert and primary contact for advertisers.

This role combines hands-on ad management with client communication, requiring autonomy to make operational decisions within Google Ads ecosystem. Reports to a Director in Media Activation.

Qualifications

• 3+ years hands-on experience with Google Ads across all YouTube ad formats and objectives.
• Strong understanding of Google Ads mechanics, KPI optimization, audience targeting, pixel/tag implementations, and bid/budget management;
• Excellent communication skills and meticulous attention to detail.

Responsibilities

• Campaign Management & Execution: Own all aspects of YouTube ad campaign setup and optimization.
• Client Engagement: Be the primary POC for live and upcoming campaigns and provide proactive recommendations.
• Team Collaboration: Work with internal teams to ensure alignment with client objectives.
• Analysis & Reporting: Monitor pacing, adjust budgets/bids, and deliver data-driven performance insights to clients.

Skills

Communication

Quantitative skills

Google Ads

YouTube Ads

Budget management

Campaign optimization

Analytics

Client management

Team collaboration

DV360

Microsoft Ads

PMax

Tools

Google Ads Editor

DV360

Microsoft Ads

Job description

• The Manager, YouTube Ads is a full-time position responsible for managing end-to-end paid YouTube ad campaigns for Zeta clients
• Responsibilities include overseeing all aspects of YouTube ad campaign setup & optimization, pacing management, reporting, and insights
• You will serve as a subject matter expert and point of contact for the advertisers you’re managing
• The role requires a combination of hands-on ad management as well as client communication
• You will be entrusted with a significant level of autonomy to make informed operational decisions based on your knowledge of the Google Ads ecosystem
• You will leverage your experience to position campaigns for success and find creative solutions to problems
• This position reports to a Director in the Media Activation division, who oversees paid media for advertisers across Zeta’s business units
• Depending on your location, this role will be remote or hybrid (NYC, Nashville, LA, San Francisco)
• Campaign Management & Execution
• Own all aspects of YouTube ad campaign setup and optimization as the primary channel manager
• Manage YouTube and Demand Generation campaign formats in Google Ads/Google Ads Editor with various Awareness, Consideration, and Conversion objectives
• Client Engagement
• Act as the internal and external POC for live and upcoming campaigns, make proactive recommendations to achieve client KPIs, implement requested changes, and ensure client requests are operationalized
• Team Collaboration
• Collaborate with internal teams to ensure campaign execution aligns with client objectives
• Manage day to day tasks and responsibilities utilizing the team’s project management platform
• Analysis & Reporting
• Monitor campaign pacing and adjust budgets and bids as necessary to deliver in full
• Deliver clear, data-driven performance reports and insights to clients
• Ensure accuracy, consistency, and timeliness of reporting

• Excellent communication skills
• Strong quantitative skills
• Thorough understanding of Google Ads mechanics, including KPI optimization, audience targeting, pixel/tag implementations, and bid/budget management
• Meticulous attention to detail
• Proactive approach to campaign optimization and strategy
• Hands-on experience in managing monthly campaign budgets of $50k+3+ years of hands-on experience with Google Ads across all YouTube ad formats and objectives (Awareness, Consideration, and Conversion)
• Google Ads Editor proficiency
• Paid Search campaign management experience
• Microsoft Ads experience
• PMax campaign management experience
• DV360 experience