Youth Sales Representative

Michigan’s Adventure; Muskegon (MI); On-site; USD 40,000 - 56,000; Full time

Job summary

Michigan's Adventure is seeking a Youth Sales Representative to drive attendance and revenue by coordinating group events and packages. You will build relationships with schools, youth groups, and community groups, acting as a sales professional and brand ambassador.

You will create customized park experiences with meals, reserved seating, and exclusive perks while developing a strong pipeline and delivering memorable park visits for groups year after year.

Qualifications

• Bachelor's degree in Business, Marketing, Hospitality, Communications, or related field, or equivalent experience.
• 3–5+ years of experience in sales, preferably in hospitality, entertainment, tourism, or event sales.
• Proven track record of meeting or exceeding sales targets and revenue goals.
• Experience in corporate sales, group sales, or event planning including buyouts and catered events.
• Strong prospecting and business development skills with ability to generate leads and build a pipeline.
• Excellent communication, negotiation, and presentation skills with the ability to influence decision-makers.
• Strong relationship-building skills with a customer-first mindset.

Responsibilities

• Drive group sales and manage park events from prospecting to execution.
• Be the main contact for group leaders, delivering friendly, fast service.
• Create customized park packages with meals, seating, perks, and pricing.
• Deliver engaging presentations highlighting park attractions and group benefits.
• Coordinate with operations, catering, and guest services for seamless visits.
• Meet and exceed sales targets by building pipelines and upselling add-ons.
• Maintain CRM records of leads, bookings, and communications.

Skills

Sales experience

Prospecting

CRM experience

Negotiation

Presentation skills

Education

Bachelor's degree in Business/Marketing

Tools

Salesforce

MS Office

Job description

Michigan's Adventure is looking for a Youth Sales Representative. This key member of our marketing team actively promotes our park by building relationships with local schools and youth groups. This position will own all aspects of the sales process from prospecting to event execution.

Position Overview

At Michigan's Adventure, we create places where every visit becomes a lasting memory. From thrilling rides to immersive water attractions and unique resort experiences, our destinations bring together excitement, connection, and tradition for families and guests.

As a Youth Sales Representative, you will play a key role in driving attendance and revenue by securing and managing group events at the park. This high-energy, guest-focused role is responsible for building relationships with schools, youth organizations, and community groups, creating memorable experiences through customized packages and seamless event coordination. You\'ll serve as both a sales professional and brand ambassador, ensuring every group visit delivers exceptional value and excitement. If you thrive in a fast-paced environment and enjoy connecting people with unforgettable experiences, this role is for you.

Key Responsibilities

• Drive the Fun-Fill the Park with Groups Actively prospect and connect with schools, youth organizations, and sports teams to bring unforgettable group experiences to life and keep the park buzzing with excitement.
• Be the Ultimate Group Experience Guide Serve as the go-to contact for group leaders, delivering friendly, fast, and enthusiastic service from first inquiry to final ride-ensuring every visit is smooth, memorable, and stress-free.
• Create Irresistible Park Packages Build custom experiences that go beyond admission-combining thrilling rides with catered meals, reserved seating, exclusive perks , and special pricing to match each group's needs and budget.
• Showcase the Enchantment Deliver engaging presentations (in-person and virtual) that highlight the park's attractions, events, and group benefits-turning interest into confirmed bookings.
• Make Every Visit Run Like a Ride on Rails Partner with food & beverage, operations, and guest services teams to coordinate seamless group visits, ensuring every detail is handled with precision and care.
• Hit Sales Goals with Energy and Enthusiasm Meet and exceed sales targets by building strong pipelines, closing deals, and upselling exciting add-ons that enhance the guest experience.
• Stay Organized Behind the Scenes Keep accurate records of leads, bookings, and communications in CRM systems, ensuring contracts, payments, and details are handled efficiently.
• Keep the Excitement Fresh Stay up to speed on park promotions, seasonal events, and new attractions to keep offerings exciting and competitive.
• Be There When It Counts Support groups on event days when needed, helping deliver a flawless, fun-filled experience and resolving any issues quickly.
• Turn Great Days into Repeat Visits Gather feedback, celebrate successes, and build lasting relationships that bring groups back year after year.

Qualifications

• Bachelor's degree in Business , Marketing, Hospitality, Communications, or related field (or equivalent experience)
• 3-5+ years of experience in sales, preferably in hospitality, entertainment, tourism, or event sales
• Proven track record of meeting or exceeding sales targets and revenue goals
• Experience in corporate sales, group sales, or event planning, including buyouts, meetings, and catered events
• Strong prospecting and business development skills, with the ability to generate new leads and build a robust sales pipeline
• Excellent communication, negotiation, and presentation skills with the ability to influence decision-makers
• Strong relationship-building skills and a customer-first mindset focused on delivering exceptional client experiences
• Highly organized with the ability to manage multiple accounts, timelines, and event details simultaneously
• Experience using CRM systems (e.g., Salesforce or similar) and Microsoft Office Suite
• Ability to collaborate cross-functionally with operations, catering, and marketing teams to execute successful events
• Strong attention to detail and problem-solving skills, with the ability to adapt in a fast-paced environment
• Availability to work flexible hours, including evenings, weekends, and holidays as needed for client events and park operations

Performance Metrics

• Revenue Generation; T otal youth sales revenue vs. target; growth in year-over-year revenue
• New Business Development; N umber of new accounts secured; pipeline growth and prospecting activity
• Booking Volume & Conversion; Number of events/bookings closed; lead-to-sale conversion rate
• Event Attendance & Utilization; T otal group attendance driven; success in filling capacity for key dates and time periods

Why Join Enchanted Parks

At Enchanted Parks, you\'re not just marketing a destination- you\'re helping create the moments guests remember for a lifetime. This is an opportunity to lead with impact, inspire teams, and shape the future of a growing collection of parks and resorts.