WRG Director of Marketing

Worthington Restaurant Group LLC; Phoenix (AZ); On-site; USD 110,000 - 190,000; Full time

Benefits offered by this job

Health benefits

Employee discount

Paid time off

Job summary

Papa Johns in Phoenix, AZ seeks a Director of Marketing to lead regional marketing across digital, print, and local store campaigns. You will work with OVP and President, manage budgets, and drive business growth with operations teams.

The role requires 5+ years in marketing and 3+ years leading a team, with a Bachelor's preferred. Travel may be required; benefits include health benefits, employee discount, and PTO.

Qualifications

• 5+ years of marketing experience required
• 3+ years managing a team required
• Bachelor's degree in marketing, advertising or communications preferred
• Personal vehicle with insurance and ability to travel for market visits

Responsibilities

• Develop strategic regional marketing initiatives with OVP & President
• Track and control marketing expenses within budget
• Measure ROAS for all marketing activities
• Manage 3rd party campaigns and local store presence
• Collaborate with Operations/LSM Coordinators on SLM plans
• Oversee pricing, OMS and competitor pricing tracking
• Analyze data to optimize campaigns and hours of operation
• Manage local email campaigns and social media to engage communities
• Serve as Brand Ambassador to improve public relations
• Perform other duties as assigned

Skills

Leadership

Project management

Communication

Problem-solving

Analytical thinking

Education

High School Diploma or GED

Bachelor's degree preferred

Job description

Come join our team! Be part of something fun and exciting here at Papa Johns! We have a
wonderful culture and are looking for the best people to provide customers with happy, friendly, and
quality service. We are currently looking for an individual to fill our Director of Marketing

This position will be responsible for managing several locations within our company

The Director of Marketing works closely with the OVP and President and is responsible for all aspects of marketing including digital, print, 3rd party and local store marketing. They will work daily with the operations team to execute local market initiatives that contribute to overall business growth.

Duties and Responsibilities

Works with the OVP & President on strategic marketing initiatives for each region

Tracks and controls expenses to manage within the marketing budget

Measures return on ad spend (ROAS) for all marketing activity

Manages 3rd party marketing campaigns and ensures stores are active on the platform

Works with Operations and/or LSM Coordinators to implement and execute SLM plans

Manages menu pricing, offer management system (OMS) and tracks competitor pricings

Routinely analyzes data to optimize marketing activities

Communicates effectively and routinely with operations and support staff

Develops operations team and/or LSM Coordinators on marketing and relations skills

Manages local email tool to create a schedule of eblasts each week

Implements marketing strategies by day part to help determine optimal operating hours

Implements social media campaigns to connect with the community

Serves as a Brand Ambassador to improve public relations in our communities

All other duties as assigned

Education, Experience & Certifications

High School Diploma or GED required; A minimum of 5+ years of marketing experience and 3+ years managing a team is required

Functional Skills

Exceptional track record of leadership and project management skills

Resourceful and analytical with exceptional communication skills

Aptitude in problem-solving and decision making

Bachelor's degree in marketing, advertising or communications is preferred

Personal vehicle with insurance that meets state minimum requirements

Ability to travel to conduct in person market visits

Job Type: Full-time

Benefits:

• Health benefits
• Employee discount
• Paid time off

Schedule:

• Varies