Wine Experience Specialist

JUSTIN Vineyards & Winery; Shafter (CA); On-site; USD 60,174,000 - 65,904,000; Full time

Benefits offered by this job

Medical coverage

Vision & dental

401k with match

Career advancement

Learning & development

Mentorship program

Community service

Job summary

JUSTIN Vineyards & Winery, located in Paso Robles, seeks a customer-focused Store Associate to enhance guest experiences and share wine knowledge. The role emphasizes education on varietals, regions and food pairings while guiding customers with confident recommendations.

The position involves in-store operations, POS handling, and adherence to applicable alcohol laws. Candidates should have wine knowledge, certification, and strong communication skills, with 21+ age requirement for licensing.

Qualifications

• Basic Wine Knowledge (CMS Level 1 or WSET Level 1 plus)
• Wine Pouring Certification Required (CA RBS Certification) preferred
• 2+ years of customer service experience (retail, cashier, hospitality, food service, etc.)
• Strong public speaking and presentation skills
• Strong attention to detail and organizational skills
• Ability to work independently while also functioning effectively as part of a team
• Proficiency with Microsoft Office Suite
• Must be at least 21 years of age required for wine-related responsibilities and licensing requirements.

Responsibilities

• Welcome and acknowledge customers upon entering the store and provide a friendly, helpful experience throughout their visit.
• Develop and maintain a strong knowledge of Wonderful Company products, brands, and merchandise to confidently assist customers with product selection and recommendations.
• Complete comprehensive wine education and training to develop a strong understanding of the Store’s wine portfolio, including varietals, regions, tasting profiles, and food pairings.
• Use wine knowledge to confidently guide customers in selecting wines based on preferences, occasions, meals, and desired flavor profiles, while providing thoughtful pairing recommendations.
• Maintain a positive and professional attitude with customers and colleagues.
• Resolve routine customer questions and concerns and elevate issues to management when appropriate.
• Maintain a professional, approachable, and service-oriented presence that reflects the Wonderful Company’s brands and culture.
• Rotate and replenish products as needed and assist with seasonal displays, promotional events, product launches, and other Company Store initiatives.
• Operate and troubleshoot the store’s POS (Clover/C7) system accurately and efficiently.
• Follow all company policies and applicable laws regarding the sale and handling of alcohol and other age-restricted products, including established age-verification and transaction procedures.
• Assist with opening and closing procedures, including preparing the store for business and securing the store at closing.

Skills

Basic Wine Knowledge (CMS Level 1 or W

Wine Pouring Certification

Customer service experience

Public speaking

Attention to detail

Teamwork

Microsoft Office

21+ age requirement

Job description

JUSTIN Vineyards & Winery, located in Paso Robles, seeks a customer-focused Store Associate to enhance guest experiences and share wine knowledge. The role emphasizes education on varietals, regions and food pairings while guiding customers with confident recommendations.

The position involves in-store operations, POS handling, and adherence to applicable alcohol laws. Candidates should have wine knowledge, certification, and strong communication skills, with 21+ age requirement for licensing.