Wine Educator, Robert Hall Winery (FT)

Tasting Room Expo; California; On-site; USD 42,000 - 64,000; Full time

Job summary

Robert Hall Winery in Paso Robles seeks a Wine Educator to deliver refined, personalized tasting experiences that reflect our winery's elegance, craftsmanship, and sustainability. Each guest interaction creates a lasting impression through thoughtful service and storytelling.

In a dynamic team environment, you will collaborate across departments to ensure flawless service, support wine club growth, and guide guests through our wines and estate with warmth, authenticity, and expertise.

Qualifications

• 2+ years in luxury hospitality, wine service, or sales.
• Exceptional guest service with a polished, engaging presence.
• Natural ability to build rapport and create meaningful guest connections.
• Strong communication skills, both verbal and written.
• Willingness to work weekends, evenings, holidays and special events.
• Must be at least 21 years of age; California Food Handler and RBS certifications within 30 days.

Responsibilities

• Welcome guests with warmth and professionalism, creating personalized experiences.
• Lead curated tastings and tours, articulating wine profiles and brand stories.
• Build relationships with guests, tailoring experiences to preferences.
• Inspire wine purchases and wine club memberships through storytelling and engagement.
• Process transactions using POS systems and reconcile daily.
• Collaborate with hospitality, culinary, and concierge teams for seamless service.
• Maintain a luxurious guest area and uphold presentation standards.
• Support winery events, including setup, engagement, and breakdown.

Skills

Luxury hospitality

Wine service

Guest relations

Sales

Communication

Team collaboration

Tools

POS systems (Tock, Commerce7)

Job description

In the vibrant, growing wine region of Paso Robles, Robert Hall Winery stands as a pioneering estate and a recognized leader in sustainable winegrowing. Family-owned and operated, led by Jeff O'Neill, a third-generation agriculturalist, the winery carries forward a legacy of hard work, warm hospitality, and deep respect for the land. Under winemaker Amanda Gorter, Robert Hall crafts award-winning wines and made history with the first nationally distributed Regenerative Organic Certified® (ROC™) wine. Additionally, Robert Hall has been awarded Certified California Sustainable, ISO 14001, and B Corp credentials. From the estate vineyard to the iconic 19,000-square-foot underground barrel cave, every bottle reflects a commitment to land, craft, and The Good Life, Shared.

ABOUT THE ROLE

As a Wine Educator, you embody our hospitality philosophy by curating refined, personalized wine experiences that reflect our winery's elegance, craftsmanship, and sense of place. Each guest interaction is an opportunity to create a lasting impression through thoughtful service, engaging storytelling, and an intuitive understanding of guest needs. This role extends beyond service to curate the experience. You cultivate meaningful relationships, anticipate preferences, and deliver bespoke tasting experiences that inspire connection, loyalty, and discovery. Balancing warmth, sophistication, and expertise, you guide guests through our wines, our story, and our estate with authenticity and intention.

In a dynamic, team-driven environment, you collaborate across departments to ensure flawless execution of both daily service and special events. As a trusted brand ambassador, you uphold the highest standards of hospitality while supporting wine sales, membership growth, and long-term guest engagement.

DUTIES AND RESPONSIBILITIES

• Welcome each guest with genuine warmth and professionalism, creating a highly personalized and memorable experience
• Lead curated tasting experiences and tours, articulating wine profiles, winemaking techniques, vineyard practices, and brand stories with confidence and elegance
• Build authentic relationships with guests, recognizing preferences and tailoring each experience to feel exclusive and intentional
• Inspire wine purchases and wine club memberships through thoughtful engagement, storytelling, and a deep understanding of guest needs
• Accurately process transactions using POS systems, including purchases, returns, and daily reconciliation
• Collaborate closely with hospitality, culinary, and concierge teams to ensure seamless guest flow and elevated service execution
• Maintain an immaculate and inviting environment across all guest-facing areas, upholding luxury presentation standards
• Support the execution of winery member events, trade events, and client events, including setup, guest engagement, and breakdown, ensuring a polished and cohesive experience
• Serve as a brand ambassador both on-site and at off-site events, representing the winery with professionalism and integrity
• Maintain current knowledge of wines, vintages, compliance regulations, and shipping laws to guide guest purchases with confidence
• Continuously expand knowledge of wine, hospitality, and sales techniques through training and self-development
• Champion company values, including sustainability initiatives and a commitment to excellence
• Communicate effectively, collaborate with intention, and contribute to a positive, high-performing team environment
• Adapt gracefully to changing priorities and guest needs in a fast-paced setting
• Perform additional duties as assigned

QUALIFICATIONS

• 2+ years of experience in luxury hospitality, wine service, or sales preferred
• Exceptional guest service skills with a polished, engaging, and professional presence
• Natural ability to build rapport and create meaningful guest connections
• Passion for wine, food, and agriculture, with a desire to continuously deepen knowledge
• Strong communication skills, both verbal and written
• Ability to multitask, remain composed under pressure, and adapt to evolving service demands
• Highly detail-oriented with a commitment to excellence in execution
• Collaborative, team-oriented mindset with a proactive and solution-driven approach
• Comfortable using technology, including POS systems (experience with Tock and Commerce7 a plus)
• Availability to work weekends, evenings, holidays, and special events
• Must be at least 21 years of age
• California Food Handler Certification (required within 30 days of hire)
• California Responsible Beverage Service (RBS) Certification (required within 30 days of hire)
• Additional alcohol service certifications as required

CULTURAL BEHAVIORS

O’Neill team members are Forward Thinkers. Hard Working without Drama. Friendly Problem Solvers who work as One Team to Always Deliver.