Wine Educator, Robert Hall Winery

O'Neill Vintners & Distillers; Paso Robles (CA); On-site; USD 25,000 - 27,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) with match

Paid Time Off

Holidays

Job summary

O’Neill Vintners & Distillers in Paso Robles, CA seeks a Wine Educator to deliver refined, personalized wine experiences. You will welcome guests, lead curated tastings, tell the story of our wines, and uphold luxury hospitality standards.

This role requires 2+ years in luxury hospitality or wine service, strong communication, and the ability to work weekends and events. Certification in California Food Handling and RBS within 30 days is expected, with a comprehensive benefits package.

Qualifications

• 2+ years in luxury hospitality, wine service, or sales.
• Exceptional guest service with polished presence.
• Passion for wine, food, and agriculture; eager to deepen knowledge.
• Strong verbal and written communication.
• Ability to multitask and stay composed under pressure.
• Comfort with POS systems (Tock and Commerce7 a plus).

Responsibilities

• Welcome guests with warmth and professionalism.
• Lead tasting experiences and tours, articulating wine profiles and brand stories.
• Build relationships and tailor experiences to guests.
• Promote wine club memberships and purchases.
• Process transactions and reconcile daily.
• Collaborate with hospitality, culinary, and concierge teams.
• Maintain luxury presentation in guest areas.
• Support member and client events.
• Represent winery at on-site and off-site events.
• Keep knowledge of wines, vintages, and laws to guide purchases.
• Pursue ongoing wine hospitality training.
• Uphold sustainability initiatives and team values.
• Communicate effectively and adapt to priorities.

Skills

Guest service

Wine service

Communication

Multitasking

Teamwork

POS systems

Tools

Tock

Commerce7

Job description

Description

In the vibrant, growing wine region of Paso Robles, Robert Hall Winery stands as a pioneering estate and a recognized leader in sustainable winegrowing. Family-owned and operated, led by Jeff O'Neill, a third-generation agriculturalist, the winery carries forward a legacy of hard work, warm hospitality, and deep respect for the land. Under winemaker Amanda Gorter, Robert Hall crafts award-winning wines and made history with the first nationally distributed Regenerative Organic Certified® (ROC™) wine. Additionally, Robert Hall has been awarded Certified California Sustainable, ISO 14001, and B Corp credentials. From the estate vineyard to the iconic 19,000-square-foot underground barrel cave, every bottle reflects a commitment to land, craft, and The Good Life, Shared.

About The Role

As a Wine Educator, you embody our hospitality philosophy by curating refined, personalized wine experiences that reflect our winery's elegance, craftsmanship, and sense of place. Each guest interaction is an opportunity to create a lasting impression through thoughtful service, engaging storytelling, and an intuitive understanding of guest needs. This role extends beyond service to curate the experience. You cultivate meaningful relationships, anticipate preferences, and deliver bespoke tasting experiences that inspire connection, loyalty, and discovery. Balancing warmth, sophistication, and expertise, you guide guests through our wines, our story, and our estate with authenticity and intention.

In a dynamic, team-driven environment, you collaborate across departments to ensure flawless execution of both daily service and special events. As a trusted brand ambassador, you uphold the highest standards of hospitality while supporting wine sales, membership growth, and long-term guest engagement.

Duties And Responsibilities

• Welcome each guest with genuine warmth and professionalism, creating a highly personalized and memorable experience
• Lead curated tasting experiences and tours, articulating wine profiles, winemaking techniques, vineyard practices, and brand stories with confidence and elegance
• Build authentic relationships with guests, recognizing preferences and tailoring each experience to feel exclusive and intentional
• Inspire wine purchases and wine club memberships through thoughtful engagement, storytelling, and a deep understanding of guest needs
• Accurately process transactions using POS systems, including purchases, returns, and daily reconciliation
• Collaborate closely with hospitality, culinary, and concierge teams to ensure seamless guest flow and elevated service execution
• Maintain an immaculate and inviting environment across all guest-facing areas, upholding luxury presentation standards
• Support the execution of winery member events, trade events, and client events, including setup, guest engagement, and breakdown, ensuring a polished and cohesive experience
• Serve as a brand ambassador both on-site and at off-site events, representing the winery with professionalism and integrity
• Maintain current knowledge of wines, vintages, compliance regulations, and shipping laws to guide guest purchases with confidence
• Continuously expand knowledge of wine, hospitality, and sales techniques through training and self-development
• Champion company values, including sustainability initiatives and a commitment to excellence
• Communicate effectively, collaborate with intention, and contribute to a positive, high-performing team environment
• Adapt gracefully to changing priorities and guest needs in a fast-paced setting
• Perform additional duties as assigned

Requirements

To fulfill this job successfully, an individual must be able to perform each essential duty. The requirements listed below represent the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

QUALIFICATIONS:

• 2+ years of experience in luxury hospitality, wine service, or sales preferred
• Exceptional guest service skills with a polished, engaging, and professional presence
• Natural ability to build rapport and create meaningful guest connections
• Passion for wine, food, and agriculture, with a desire to continuously deepen knowledge
• Strong communication skills, both verbal and written
• Ability to multitask, remain composed under pressure, and adapt to evolving service demands
• Highly detail-oriented with a commitment to excellence in execution
• Collaborative, team-oriented mindset with a proactive and solution-driven approach
• Comfortable using technology, including POS systems (experience with Tock and Commerce7 a plus)
• Availability to work weekends, evenings, holidays, and special events
• Must be at least 21 years of age
• California Food Handler Certification (required within 30 days of hire)
• California Responsible Beverage Service (RBS) Certification (required within 30 days of hire)
• Additional alcohol service certifications as required

Cultural Behaviors

O’Neill team members are Forward Thinkers. Hard Working without Drama. Friendly Problem Solvers who work as One Team to Always Deliver.

Physical/Mental Requirements

• Ability to stand, walk, bend, and move for extended periods of time.
• Perform repetitive motions and physically active tasks throughout the shift.
• Lift, move, and carry items up to 50 lbs, including boxes and equipment.
• Ability to climb ladders and stairs as needed.
• Perform physical tasks including reaching, grasping, stooping, squatting, pushing, and pulling.
• Effectively coordinate multiple tasks simultaneously in a fast-paced environment.
• Interpret and follow instructions, policies, and procedures.
• Ability to communicate and interact effectively with a diverse population.

Work Environment

• Work is normally performed in a tasting room/kitchen/hospitality environment, including indoor and outdoor spaces.
• Ability to work outdoors in varying extremes of weather, including heat, cold, and rain.
• Noise levels are usually moderate but may be moderate to high at times.
• A percentage of work time may be spent in a wine warehouse and cellar where temperatures are cool, and the noise level is usually moderate.
• Floors may be wet and slippery; proper footwear is required.

NOTICE TO THIRD PARTY AGENCIES

Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider or agree to any payment of referral compensation or a recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.

California Pay Transparency Notice: This position is classified as non-exempt. The base compensation range for this role is $18.00-$19.50/hour. Candidates are generally not hired at or near the maximum of the base compensation range. Final salary placement will depend on several factors, which may include the candidate’s qualifications, education, relevant experience, and alignment with current market data. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.

O’Neill Vintners & Distillers offers a competitive salary and a comprehensive benefits package to our full-time employees, including medical, dental, vision, and life insurance coverage; short- and long-term disability; a 401(k) with a company match; Paid Time Off; holidays; and more.

O’Neill Vintners & Distillers is an equal opportunity employer. All employment decisions, including hiring, promotion, discipline, and discharge, will be based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

All employees must pass a comprehensive background check and drug screen and adhere to all Company, Federal, and State Food Safety Regulations and Policies. This organization participates in E-Verify.