Wine Educator, Robert Hall Winery

O'Neill Beverages Co., LLC; Paso Robles (CA); On-site; USD 25,000 - 27,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) with match

PTO & Holidays

Disability Insurance

Wine discounts

Job summary

Robert Hall Winery in Paso Robles seeks a Wine Educator to craft refined tasting experiences that reflect our winery's elegance, craftsmanship, and sense of place. You will welcome guests, guide tastings, and share our story with authenticity.

You will also cultivate relationships, promote wines and memberships, and collaborate with hospitality and events teams to ensure flawless guest experiences and elevated service standards.

Qualifications

• Experience in luxury hospitality or wine service preferred.
• Strong guest service and communication skills.
• Ability to balance warm, sophisticated hospitality with expertise.

Responsibilities

• Welcome guests with warmth and professionalism, delivering personalized experiences.
• Lead tasting experiences and tours, articulating wine profiles and brand stories.
• Support wine sales and club memberships through engagement and service.
• Coordinate with hospitality, culinary, and concierge teams to ensure seamless events.

Skills

Guest service

Storytelling

Wine knowledge

Communication

Teamwork

Education

California Food Handler Certification

California Responsible Beverage Service Certification

Tools

Tock POS

Commerce7 POS

Job description

Description

In the vibrant, growing wine region of Paso Robles, Robert Hall Winery stands as a pioneering estate and a recognized leader in sustainable winegrowing. Family-owned and operated, led by Jeff O'Neill, a third-generation agriculturalist, the winery carries forward a legacy of hard work, warm hospitality, and deep respect for the land. Under winemaker Amanda Gorter, Robert Hall crafts award-winning wines and made history with the first nationally distributed Regenerative Organic Certified® (ROC™) wine. Additionally, Robert Hall has been awarded Certified California Sustainable, ISO 14001, and B Corp credentials. From the estate vineyard to the iconic 19,000-square-foot underground barrel cave, every bottle reflects a commitment to land, craft, and The Good Life, Shared.

ABOUT THE ROLE:

As a Wine Educator, you embody our hospitality philosophy by curating refined, personalized wine experiences that reflect our winery's elegance, craftsmanship, and sense of place. Each guest interaction is an opportunity to create a lasting impression through thoughtful service, engaging storytelling, and an intuitive understanding of guest needs. This role extends beyond service to curate the experience. You cultivate meaningful relationships, anticipate preferences, and deliver bespoke tasting experiences that inspire connection, loyalty, and discovery. Balancing warmth, sophistication, and expertise, you guide guests through our wines, our story, and our estate with authenticity and intention.

In a dynamic, team-driven environment, you collaborate across departments to ensure flawless execution of both daily service and special events. As a trusted brand ambassador, you uphold the highest standards of hospitality while supporting wine sales, membership growth, and long-term guest engagement.

DUTIES AND RESPONSIBILITIES:

• Welcome each guest with genuine warmth and professionalism, creating a highly personalized and memorable experience
• Lead curated tasting experiences and tours, articulating wine profiles, winemaking techniques, vineyard practices, and brand stories with confidence and elegance
• Build authentic relationships with guests, recognizing preferences and tailoring each experience to feel exclusive and intentional
• Inspire wine purchases and wine club memberships through thoughtful engagement, storytelling, and a deep understanding of guest needs
• Accurately process transactions using POS systems, including purchases, returns, and daily reconciliation
• Collaborate closely with hospitality, culinary, and concierge teams to ensure seamless guest flow and elevated service execution
• Maintain an immaculate and inviting environment across all guest-facing areas, upholding luxury presentation standards
• Support the execution of winery member events, trade events, and client events, including setup, guest engagement, and breakdown, ensuring a polished and cohesive experience
• Serve as a brand ambassador both on-site and at off-site events, representing the winery with professionalism and integrity
• Maintain current knowledge of wines, vintages, compliance regulations, and shipping laws to guide guest purchases with confidence
• Continuously expand knowledge of wine, hospitality, and sales techniques through training and self-development
• Champion company values, including sustainability initiatives and a commitment to excellence
• Communicate effectively, collaborate with intention, and contribute to a positive, high-performing team environment
• Adapt gracefully to changing priorities and guest needs in a fast-paced setting
• Perform additional duties as assigned

Requirements

QUALIFICATIONS:

• 2+ years of experience in luxury hospitality, wine service, or sales preferred
• Exceptional guest service skills with a polished, engaging, and professional presence
• Natural ability to build rapport and create meaningful guest connections
• Passion for wine, food, and agriculture, with a desire to continuously deepen knowledge
• Strong communication skills, both verbal and written
• Ability to multitask, remain composed under pressure, and adapt to evolving service demands
• Highly detail-oriented with a commitment to excellence in execution
• Collaborative, team-oriented mindset with a proactive and solution-driven approach
• Comfortable using technology, including POS systems (experience with Tock and Commerce7 a plus)
• Availability to work weekends, evenings, holidays, and special events
• Must be at least 21 years of age
• California Food Handler Certification (required within 30 days of hire)
• California Responsible Beverage Service (RBS) Certification (required within 30 days of hire)
• Additional alcohol service certifications as required

CULTURAL BEHAVIORS:

O’Neill team members are Forward Thinkers. Hard Working without Drama. Friendly Problem Solvers who work as One Team to Always Deliver.

PHYSICAL/MENTAL REQUIREMENTS:

• Ability to stand, walk, bend, and move for extended periods of time.
• Perform repetitive motions and physically active tasks throughout the shift.
• Lift, move, and carry items up to 50 lbs, including boxes and equipment.
• Ability to climb ladders and stairs as needed.
• Perform physical tasks including reaching, grasping, stooping, squatting, pushing, and pulling.
• Effectively coordinate multiple tasks simultaneously in a fast-paced environment.
• Interpret and follow instructions, policies, and procedures.
• Ability to communicate and interact effectively with a diverse population.

WORK ENVIRONMENT:

• Work is normally performed in a tasting room/kitchen/hospitality environment, including indoor and outdoor spaces.
• Ability to work outdoors in varying extremes of weather, including heat, cold, and rain.
• Noise levels are usually moderate but may be moderate to high at times.
• A percentage of work time may be spent in a wine warehouse and cellar where temperatures are cool, and the noise level is usually moderate.
• Floors may be wet and slippery; proper footwear is required.

California Pay Transparency Notice: This position is classified as non-exempt. The base compensation range for this role is $18.00-$19.50/hour. Candidates are generally not hired at or near the maximum of the base compensation range. Final salary placement will depend on several factors, which may include the candidate’s qualifications, education, relevant experience, and alignment with current market data. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.

O’Neill Vintners & Distillers offers a competitive salary and a comprehensive benefits package to our full-time employees, including medical, dental, vision, and life insurance coverage; short- and long-term disability; a 401(k) with a company match; Paid Time Off; holidays; and more.

O’Neill Vintners & Distillers is an equal opportunity employer. All employment decisions, including hiring, promotion, discipline, and discharge, will be based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

All employees must pass a comprehensive background check and drug screen and adhere to all Company, Federal, and State Food Safety Regulations and Policies. This organization participates in E-Verify.