Wholesale Sales Specialist

Vera Bradley Sales; Roanoke (IN); On-site; USD 45,000 - 65,000; Full time

Job summary

Vera Bradley Sales in Indiana is seeking a Wholesale Sales Specialist to partner with wholesale retailers and agencies. You will manage communications, support launches, and collaborate across teams to drive brand growth.

The role emphasizes curiosity, resourcefulness, and ownership of projects in a fast-paced environment. The position involves updating product information and marketing assets, supporting events, and maintaining strong retailer relationships to ensure timely responses and

Qualifications

• Bachelor's degree in business, sales, marketing, communications, or related field.
• 2+ years supporting sales, account management, marketing, or customer success.
• Background in customer-facing roles and familiarity with Dynamics, MarketTime, Mailchimp or Adobe Creative Suite.

Responsibilities

• Serve as primary brand ambassador for wholesale partners and internal teams.
• Develop wholesale communications and sales support resources.
• Collaborate to create sales tools, training, and product education materials.
• Support trade shows, retailer meetings, and product presentations.
• Maintain and merchandise the B2B website content and assets.

Skills

Communication

Organization

Project management

MS Office

Customer focus

Education

Bachelor's degree in business, Sales, Marketing, Communications, or a related field

Tools

Microsoft Dynamics (D365)

MarketTime

Mailchimp

Adobe Creative Suite

Job description

FUNCTION

The Wholesale Sales Specialist serves as a key partner and trusted resource to wholesale retailers, sales representatives, and internal cross-functional teams. This role blends relationship management, creative communication, sales support, and cross-functional problem-solving to deliver an exceptional wholesale customer experience and drive brand growth. The ideal candidate is naturally curious, highly resourceful, and takes ownership of projects from concept through execution in a fast-paced environment.

ESSENTIAL DUTIES & RESPONSIBILITIES

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Partner Communication & Relationship Management

• Serve as a primary point of contact and brand ambassador for wholesale partners, agency representatives, and internal stakeholders through proactive, professional, and solutions-oriented communication.
• Develop and distribute engaging wholesale communications, including email campaigns, product updates, launch materials, and sales support resources.
• Build strong internal and external relationships to ensure timely responses, effective collaboration, and positive business outcomes.

Sales Support & Business Growth

• Partner with field sales representatives to support account development, product launches, promotional initiatives, and key sales programs.
• Collaborate with the Wholesale Sales Operations Manager to develop sales tools, training resources, and product education materials that enhance sales effectiveness and retailer success.
• Support trade shows, retailer meetings, special events, and product presentations as needed.

Digital Merchandising & Content Management

• Manage and merchandise the B2B website to create an engaging experience for wholesale partners.
• Maintain accurate, accessible, and up-to-date product information, marketing assets, training materials, and brand resources.

Problem Solving & Cross-Functional Collaboration

• Investigate issues and collaborate cross-functional (Sales, Marketing, Customer Service, Product Development, and Operations) with persistence and resourcefulness to remove obstacles and drive solutions.
• Proactively identify opportunities to simplify processes, improve communication, and enhance overall channel effectiveness.

Business Systems & Operational Support

• Maintain customer records and account information within company systems, including onboarding, updates, and ongoing maintenance.
• Support order management, pricing updates, product setup, and the distribution of product samples and sales materials.
• Periodically test software systems and business processes to support continuous improvement efforts.

EDUCATION AND/OR EXPERIENCE

• Bachelor's degree in business, Sales, Marketing, Communications, or a related field, or an equivalent combination of education and experience.
• 2+ years of experience supporting sales, account management, marketing, customer success, or related business functions.
• Preferred backgrounds: Experience in a customer-facing, relationship-driven environment, project management experience, and familiarity with platforms such as Microsoft Dynamics (D365), MarketTime, Mailchimp, or Adobe Creative Suite.

KNOWLEDGE, SKILLS, AND ABILITIES

• Outstanding written, verbal, and interpersonal communication skills, with the ability to tailor messaging to diverse audiences.
• Strong organizational and project management skills, with the ability to meet deadlines in a fast-paced environment.
• Customer-focused mindset with natural curiosity, resourcefulness, and strong critical thinking/problem-solving abilities.
• Comfortable navigating ambiguity, adapting to changing priorities, and establishing credibility with internal and external partners.
• Proficiency in Microsoft Office and general business systems.

ENVIRONMENT & PHYSICAL DEMANDS

• Office environment utilizing standard office equipment (computers, phones, copiers, and related technology).
• Ability to sit, read, listen, speak, and move throughout the workday with strong sensory skills (vision, hearing, and manual dexterity).
• Occasional travel for retailer visits, trade shows, and company events.

We are proud of the competitive and comprehensive compensation and benefit package provided to our associates and their families. Our compensation package is designed to