Wholesale Sales & Business Development Lead
Gameday Couture, LLC
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Benefits offered by this job
Job summary
Gameday Couture is seeking an experienced Wholesale Sales & Business Development Lead to own and grow a portfolio of wholesale accounts across licensed sports apparel. The role emphasizes proactive selling year-round, identifying opportunities, and expanding our wholesale footprint through new channels.
Reporting to the President & VP of Sales, you will travel when needed and partner with leadership to build strategic relationships with buyers, manage a robust pipeline, and drive revenue
Qualifications
- 5+ years of wholesale sales or business development experience.
- Experience selling apparel, licensed products, sporting goods or similar merchandise.
- Proven ability to grow existing accounts and develop new business.
- Strong presentation, communication and relationship-building skills.
- Willing and able to travel regularly based on customer and business needs.
- Dallas-Fort Worth based or willing to relocate.
Responsibilities
- Own and grow a wholesale accounts portfolio year-round across NCAA, NFL, MLS and other licensed programs.
- Develop account-level growth strategies based on assortment and opportunities.
- Maintain a regular customer communication cadence.
- Conduct virtual and in-person presentations and travel to customers when needed.
- Lead prebook, seasonal selling and B2B ecommerce initiatives to drive revenue.
- Maintain clear pipeline visibility and prioritize opportunities.
Skills
Education
Tools
Job description
Department: Gameday Couture
Reports To: President & VP of Sales
- This position is intended to operate in a hybrid work environment. While flexibility is offered, regular in office collaboration will be expected based on business needs. Specific in office expectations will be established in partnership with leadership.
- Bonus will be prorated based upon start date if applicable.
- Unlike most positions within GC + SOHO Brands, this role participates in a quarterly performance bonus due to the ongoing nature of wholesale selling throughout the year.
- Quarterly bonuses are based upon a balanced scorecard that measures overall sales performance, business development, customer satisfaction, execution, collaboration, and achievement of established KPIs. This structure is intentionally designed to reward sustainable growth, outstanding customer relationships, disciplined execution, and long term business development rather than individual transactions or commissions.
- Health Insurance – Our company provides comprehensive health insurance coverage for employees, with the option for family coverage available at the employee's expense.
- Dental Insurance – Annual maximum benefit of $1,500. Coverage includes preventative care, fillings, and other common dental procedures.
- Vision Insurance – Benefits include up to $300 toward frames and lenses every two years, plus routine eye exams covered at 100%.
- GC + SOHO Brands will contribute an amount equal to 3% of your annual base salary into an eligible Individual Retirement Account (IRA), subject to company policy and applicable eligibility requirements.
- This employer contribution is not contingent upon an employee contribution, allowing you to begin building retirement savings immediately upon eligibility.
- 10 personal days (2 business weeks) plus all major company holidays. PTO becomes available after 90 days of employment unless otherwise negotiated. PTO will be prorated during the employee's first calendar year of employment based on the start date.
- 10 paid company holidays per year including New Year's Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, Black Friday, three days around Christmas, one half day around Christmas, and one half day on New Year's Eve.
- Employee Discount
- Continuing Education & Professional Development Opportunities
- Company sponsored software, training, and learning resources as appropriate
- GC + SOHO Brands will provide a company computer, additional monitor(s), and any necessary accessories required to perform the role.
- Standard office hours are Monday through Friday, 8:30 AM - 5:00 PM Central Time.
- Occasional evening or weekend work may be required based on launches, campaigns, or business needs.
- Consistent visibility and communication during working hours are important in our collaborative environment. This includes:
Meeting preparation and participation
Gameday Couture is hiring an experienced, highly proactive Wholesale Sales & Business Development Lead to own and grow a portfolio of wholesale accounts while actively developing new business across licensed sports apparel.
This is not a traditional seasonal sales role built around presenting a line a few times a year.
Our wholesale business operates across prebook, made-to-order/chase, available inventory, replenishment, new product launches, customer-specific opportunities and an expanding B2B ecommerce platform. Selling opportunities exist throughout the year, and we are looking for someone whose job is to consistently identify and convert them.
This person should wake up thinking about customers, opportunities and revenue — what can we sell, who should we sell it to, what are our customers missing, where can we expand an existing account, and what new doors should we be pursuing?
The right candidate combines strong relationship management with a true sales mentality: proactive, commercially curious, organized, comfortable picking up the phone, willing to travel, and motivated by creating business rather than simply servicing it.
Own and grow an assigned portfolio of wholesale accounts across NCAA, NFL, MLS and other licensed programs.
Proactively sell throughout the year across:
- Seasonal prebook programs
- Made-to-order and chase opportunities
- Available inventory and immediate-ship product
- Replenishment and reorder opportunitiesNew product and collection launches
- Customer-specific assortments and opportunities
- Team, market and event-driven demand
- B2B ecommerce assortment
You will be expected to understand what each customer currently buys, identify what they aren't buying, and consistently put relevant opportunities in front of them.
Build strong, direct relationships with buyers and key decision-makers.
Develop account-level growth strategies based on assortment, teams, categories, channels and available product opportunities.
Maintain a regular customer communication cadence rather than relying solely on traditional market or prebook periods.
Conduct virtual and in-person presentations and travel to customers when the business opportunity warrants it.
Partner with senior leadership on major strategic accounts while owning the follow-through required to convert opportunities into business.
Own assigned customer presentations throughout major wholesale selling periods.
Prepare and present seasonal assortments, follow up with buyers, close orders and maintain momentum throughout the booking process.
Participate alongside senior leadership on strategic-account presentations when appropriate.
Help ensure every meaningful wholesale account is actively covered during selling season - without allowing the rest of the year to become a waiting period between markets.
Identify and pursue new wholesale opportunities across:
- Fan shops
- Stadium and venue retail
- College bookstores
- Specialty retail
- Regional and independent retailers
- Other strategic channels
Build relationships before an immediate order exists and maintain an active pipeline of prospective customers.
Use existing company relationships, industry knowledge, market research and direct outreach to continually expand Gameday Couture's wholesale footprint.
Own the commercial performance and adoption of Gameday Couture's Shopify B2B platform.
Drive existing customers to use the platform for discovery, ordering, replenishment and access to new product.
Identify assortment gaps and selling opportunities through customer behavior and purchasing patterns.
Partner with internal ecommerce, creative and operations teams on site execution and merchandising needs.
The expectation is not simply to maintain a website - it is to use B2B ecommerce as another sales channel.
Maintain clear visibility into:
- Active opportunities
- Customer conversations
- Upcoming presentations
- Follow-up activity
- Expected orders
- Account growth opportunities
- Risks and blockers
Use CRM and available sales, inventory, product and customer data to identify and prioritize opportunities and maintain disciplined follow-through.
Bring customer and market intelligence back into the organization — including buyer feedback, product requests, competitive observations, assortment gaps and emerging opportunities.
You will work closely with the SVP of Gameday Couture and collaborate with executive leadership, product development, design, licensing, ecommerce, operations and customer support.
Internal teams provide the infrastructure required to execute the business.
Your primary responsibility is to sell.
We do not want this position consumed by order entry, customer-service administration, art coordination or internal project management that can appropriately be handled elsewhere.
You remain accountable for the customer relationship and outcome, but your time should remain heavily concentrated on revenue-producing activity.
This is also a customer-facing role. Travel is a normal part of the position, and when an opportunity is best advanced in person, you will be expected to travel and represent Gameday Couture directly with the customer.
Success means Gameday Couture has a true year-round wholesale sales function.
Our important accounts are being actively worked.
Customers consistently see relevant products and opportunities instead of only hearing from us during prebook.
Made-to-order, chase, available inventory and replenishment opportunities are being converted into revenue.
New doors are continually being pursued.
The B2B platform is actively used as a selling tool.
Leadership has clear visibility into the sales pipeline.
And most importantly, there is someone inside the organization whose primary responsibility every week is: Find the opportunity. Work the customer. Sell the product. Create incremental revenue.
- 5+ years of wholesale sales, account development or business development experience
- Experience selling apparel, licensed products, sporting goods, consumer products or similar merchandise
- Demonstrated ability to grow existing accounts and develop new business
- Strong presentation, communication and relationship-building skills
- Highly proactive and self-directed
- Comfortable working with sales data, product information, inventory and customer history to identify opportunities
- Strong follow-through and pipeline discipline
- Comfortable with CRM and modern B2B/ecommerce tools
- Willing and able to travel regularly based on customer and business needs
- Dallas-Fort Worth based or willing to relocate
- Existing relationships with sporting goods, fan shop, stadium/venue, bookstore, specialty or department-store buyers
- Experience in licensed sports apparel or merchandise
- Experience with NCAA, NFL, MLB, NBA, NHL or MLS retail ecosystems
- Experience selling through both traditional wholesale and B2B ecommerce
- Familiarity with Shopify B2B or similar wholesale platforms
You are not waiting for someone to hand you a perfectly packaged sales initiative.
You naturally look for opportunities.
You notice that a customer is missing a product, team or category and do something about it. You follow up without being reminded. You are comfortable reaching out to someone you don't know. You like getting in front of customers.
You understand that sometimes the opportunity is a major seasonal program — and sometimes it's identifying something we already have that a customer should be buying.
You are comfortable operating in an entrepreneurial environment where opportunities develop quickly and priorities change.
And when the best way to advance the business is to get on a plane and sit across from the customer, you get on the plane.
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