WFXB: Multimedia Account Executive

WCCB Charlotte; Myrtle Beach (SC); On-site; USD 45,000 - 75,000; Full time

Job summary

WFXB FOX Myrtle Beach & BAHAKEL DIGITAL is seeking a results-driven sales professional to generate advertising revenue for television and digital marketing in Myrtle Beach, SC. You will drive new business development and help define ROI-driven media plans for clients.

You will build relationships with small businesses, agencies, and community partners, manage end-to-end sales cycles, and continuously optimize campaigns for best performance and renewals.

Qualifications

• Proficient in MS Word, Excel, and PowerPoint.
• Outstanding communication skills, both written and verbal while working independently or as part of a smart, sophisticated and fun team.
• Strong quantitative and negotiation skills. Proven self-starter and not afraid to cold call.
• Business acumen related to new media, digital interactive initiatives and social media.
• Professional appearance a must.
• Reliable transportation, valid driver’s license and a satisfactory driving record.

Responsibilities

• Prospecting
• Discovery and customer needs analysis
• Proposal planning, coordination, creation and presentation
• Negotiation and sale closing
• Campaign optimization and pace monitoring
• Post-sale reporting, analysis and campaign renewal

Skills

Communication

Negotiation

Cold calling

Business acumen

Independent work

Tools

MS Word

Excel

PowerPoint

Job description

WFXB FOX Myrtle Beach-TV & Bahakel Digital – Myrtle Beach, SC

May 1, 2026

In This Position, You Will

Generate sales revenue for WFXB FOX Myrtle Beach & BAHAKEL DIGITAL through effective sales techniques to meet goals for:

• Television Advertising – using all available traditional local products
• Digital Marketing – both station assets and 3rd party extension products
• New Business Development

Build And Manage Client Relationships And Help Define Media Strategy And ROI Goals. Establish Relationships With Clients And The Community And Manage Accounts Including Small Businesses, Small To Mid-sized Advertising Agencies And Media Companies Through

• Prospecting
• Discovery and customer needs analysis
• Proposal planning, coordination, creation and presentation
• Negotiation and sale closing
• Campaign optimization and pace monitoring
• Post-sale reporting, analysis and campaign renewal

Our Ideal Candidate

• Proficient in MS Word, Excel, and PowerPoint
• Outstanding communication skills, both written and verbal while working independently or as part of a smart, sophisticated and fun team.
• Strong quantitative and negotiation skills. Proven self-starter and not afraid to cold call.
• Business acumen related to new media, digital interactive initiatives and social media.
• Professional appearance a must.
• Reliable transportation, valid driver’s license and a satisfactory driving record.

About Us

Bahakel Communications, Ltd. is a regional broadcaster and digital company in the southern United States.

Bahakel Communications was founded in 1953 by Cy Bahakel and continues to be owned and operated by the Bahakel family today. We take pride in living out Cy’s legacy by being a service-oriented company dedicated to helping our clients grow their business.

Bahakel Digital is the digital agency arm of Bahakel Communications, a media company headquartered in Charlotte, NC with offices at the station locations in Columbia, SC; Myrtle Beach, SC; Montgomery, AL; Jackson, TN; Chattanooga, TN; and Colorado Springs, CO.

WFXB FOX Myrtle Beach & BAHAKEL DIGITAL is an EOE Employer