West US Wine Sales Leader: Distributor Growth

Vinarchy; California (MO); On-site; USD 120,000 - 160,000; Full time

Job summary

Vinarchy is seeking a General Sales Manager- West to lead the USA commercial execution, distributor relationships, and pricing across 10 Western states including CA, AZ, NM, NV, HI, OR, WA, ID, MT, and UT. The role emphasizes strong CA experience and collaboration with national accounts and distributor executives.

The GSM will own the P&L for the assigned markets, driving distribution growth, displays, and BTG placements.

Qualifications

• 10+ years in beverage alcohol sales or equivalent experience.
• Experience managing large markets and distributor relationships.
• Proven ability to drive sales performance through influence and accountability.
• Strong financial acumen and experience with pricing, budgeting, and forecasting.

Responsibilities

• Lead commercial execution and distributor engagement across 10 Western US states.
• Drive pricing execution, budgeting, and GP plan delivery.
• Collaborate with cross-functional teams to seize market opportunities and mitigate risk.
• Coach and develop regional market managers, set KPIs, and review performance.
• Build distribution and activation programs to maximize market share and depletions.
• Manage Open and Control? experience a plus and travel extensively.

Skills

Distributor management

Sales leadership

Pricing strategy

P&L management

Team leadership

Strategic planning

Cross-functional collaboration

Education

Bachelor's degree

Job description

Vinarchy is seeking a General Sales Manager- West to lead the USA commercial execution, distributor relationships, and pricing across 10 Western states including CA, AZ, NM, NV, HI, OR, WA, ID, MT, and UT. The role emphasizes strong CA experience and collaboration with national accounts and distributor executives.

The GSM will own the P&L for the assigned markets, driving distribution growth, displays, and BTG placements.