West Coast Wine Sales Leader | Distributor Growth

Vinarchy group.; Northern (KY); Hybrid; USD 120,000 - 150,000; Full time

Job summary

Vinarchy USA seeks a General Sales Manager - West to lead commercial execution, distributor management and pricing across 10 Western states, including CA. The role focuses on expanding distribution, optimizing pricing, and driving growth with high accountability for P&L and market performance.

The role requires deep experience with national accounts, distributor partners, and cross-functional leadership to deliver a robust sales plan and sustained market advantage in a fast-growing,

Qualifications

• Bachelor’s degree in business or related field required.
• Minimum 10+ years in beverage alcohol sales with distribution management experience.
• Proven ability to influence cross-functionally and drive sales performance.
• Strong financial acumen; experience with budgeting, pricing, and P&L management.
• Excellent communication, presentation, and relationship-building skills.
• Willingness to travel extensively across multiple states.

Responsibilities

• Lead commercial execution and distributor management across 10 Western states.
• Own pricing execution and profitability; develop and manage pricing grids.
• Drive market expansion, displays, and BTG placements with a customer-facing focus.
• Coach and develop regional managers; lead annual/quarterly business planning.
• Collaborate with trade marketing and brand teams to enable activation events.

Skills

Distributor relationships

Sales leadership

Pricing strategy

P&L management

Cross-functional collaboration

Communication

Willingness to travel

Strategic thinking

Education

Bachelor’s degree in business or related field

Tools

Pricing grids

Sales forecasting software

ERP/CRM familiarity

Job description

Vinarchy USA seeks a General Sales Manager - West to lead commercial execution, distributor management and pricing across 10 Western states, including CA. The role focuses on expanding distribution, optimizing pricing, and driving growth with high accountability for P&L and market performance.

The role requires deep experience with national accounts, distributor partners, and cross-functional leadership to deliver a robust sales plan and sustained market advantage in a fast-growing,