West Coast Wine Sales Leader

Vinarchy; United States; On-site; USD 150,000 - 230,000; Full time

Job summary

Vinarchy, a global wine company, seeks a General Sales Manager for the West region to lead USA commercial execution, distributor management, and pricing across 10 Western states. You will own the P&L for assigned states, expand distribution, and drive displays and BTG placements through 80% field-facing activity with distributor and customer partners.

The role requires proven leadership, deep CA market experience, and a track record in national accounts, with extensive travel and collaboration

Qualifications

• Bachelor’s degree in business (preferred) and 10+ years in beverage alcohol sales.
• Proven ability to build distributor relationships and drive sales across multiple states.
• Strong financial acumen with pricing, budgeting, and P&L experience.
• Excellent communication and cross-functional collaboration, with travel willingness.

Responsibilities

• Lead regional distributor engagements to optimize coverage and profitability.
• Drive pricing strategy and P&L management across the West states.
• Forecast sales, depletions, and GP through다 planning and reviews.
• Coach and develop regional managers and distributor partners.
• Deliver business plans with KPIs, budgets, and timelines.
• Coordinate market programs, promotions, and events with cross-functional teams.

Skills

Distributor relationships

Sales leadership

Pricing strategy

Forecasting

Cross-functional collab

Communication

Travel willingness

Education

Bachelor’s degree in business

Job description

Vinarchy, a global wine company, seeks a General Sales Manager for the West region to lead USA commercial execution, distributor management, and pricing across 10 Western states. You will own the P&L for assigned states, expand distribution, and drive displays and BTG placements through 80% field-facing activity with distributor and customer partners.

The role requires proven leadership, deep CA market experience, and a track record in national accounts, with extensive travel and collaboration